Consumer Generated Advertising Essay examples - 2710 Words

Consumer Generated Advertising in Today’s Marketing World March 29, 2011 With the increasing development of technology, advertising has changed significantly. These changes force organizations to adapt and embrace new concepts. The traditional way of advertising put all the control in the businesses hands although now this control shifted to the consumers. ‘Consumers are now creating their own ads for the brands they love and hate, using inexpensive software and powerful personal computers, and then distributing these via social networks such as YouTube’ (Peter Steyn, 2010). Consumer generated advertising is centered on what individuals, that consume a product or service, relay about their experience. Therefore these†¦show more content†¦Organizations can find information on what consumer prefer by analyzing consumer generated advertising and what is liked or disliked about other products. There are many implications of consumer generated advertising on marketing practices and consumer marketer relations. Some of the positive implications are cost, more diversity, and increased ties to consumers. The downsides include having to sort through all of the advertisements to find the best ones and the ideas may be lower caliber than ones generated by paid associates. The main implication of consumer generated advertising is cost. This is because you are spending less money on employee’s salaries, advertisements, and because companies have less space to fall if they fail. When companies engage in consumer generated advertising they are paying less for their marketing staff to generate ideas. They are also spending less on overall advertising because they just put out that they want people to come up for advertisements for a certain good or service and then they pay to air those commercials. This is better as well due to the fact that consumer generated advertisements have more impact on sales (Moskowitz, 2006). When companies are not paying as much for the advertisements then it is not as big of a deal if the advertisements are not as effective. When companies engage in consumer generated advertising they are getting very creativeShow MoreRelatedUser Generated Content Essay743 Words   |  3 PagesUser-generated content Brianna Hughes Northeaster State University User generated content is on the verge in the media industry and becoming a world wide system used on the internet and in commercials. The growth of new media has increased communication between many people all over the world. People are able to speak their mind through websites, blogs, pictures, and other user-generated media. User-generated content is another way for people to access things at a quicker pace with fastRead MoreBenefits Of Search Engine Advertising Essay1603 Words   |  7 Pagesbenefit of search engine advertising. Search Engines There are many search engines that searchers choose to use such as Yahoo, Bing or Google. These search engines generate billions of dollars in revenue through advertising. Bing is estimated to generate $5.3 billion in advertising revenue in 2016 (Ovide, 2016). Bing is owned by Microsoft and is its lowest business priority. Yet, Bing has outperformed its competition Yahoo which generated $4.9 billion in advertising revenue. Microsoft has createdRead MoreThe Social Media Consumers Health Essay1398 Words   |  6 PagesThe Social Media Consumers Health The social media industry’s fast development over the last decade has been changing prescription drugs advertising because most pharmaceutical companies are aware that many American consumers are regularly using social media platforms. For example, according to Kees et al. â€Å"Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-To-Consumer Online Prescription Drug Promotions† 37% of Americans searched the internet for information on prescriptionRead MoreGoogle vs Facebook: Internet Marketing Essays596 Words   |  3 Pagescontrolled by two IT giants, Google and Facebook. In this article we discuss the marketing strategies, services and the ongoing battle between these two giants that has over taken the advertising world from radio and television and spun billions of dollars in the process Google and Facebook, both started out without any advertising services. While Google was primarily a search engine, Facebook offered itself as an attractive social networking alternative. As both of them grew in size and popularity, theyRead MoreMarketing Plan At Unisex Salon1107 Words   |  5 Pagespromotion, advertising, and budget for a Unisex salon that targets both men and women. The scene of makeup has diversified over both genders and hence the business has found it productive to invest in satisfying the potential consumer needs for both genders. Promotion Section I will always ensure that the relationship between my Unisex Salon and the potential consumers is exclusively productive and positive besides operating towards the realization of optimum satisfaction of consumer needs. TheRead MorePromotion: A Cost or Benefit to the Organization?666 Words   |  3 Pagesof the four foundational elements of marketing, promotion is essential for creating a high level of awareness, interest and contributes to the trial of new products. The effects of promotional strategies are often seen in the context of broader advertising initiatives and programs designed to attract new prospects and turn them into customers (Villarejo-Ramos, Manuel, 2005). Promotion therefore is more of an investment and less of an expense, in that it contributes to the long-term success of a brandRead MoreThe Relevant Theories Of Advertising1354 Words   |  6 Pages2.2.2. Relevant Theories of Advertising When discussing within the advertising sector, a universally praised model must to mention is AIDA-model. Lewis (1898) first proposed the concept to describe the steps of consumer behaviour that occurred from the time when a consumer first became aware of a product or brand through to when the consumer tried a product or made a purchase decision (Priyanka, 2013). The model had four psychological stages including awareness, interest, desire, and action (HassanRead MoreA Brief Note On Dove Tackles Social Issues880 Words   |  4 Pagesutilize for branding, promotion, and even learning about some consumer behaviors (Winch, A., 2015). One tool, called Leximancer, used for data-mining, in an application based on algorithms and allows for the interpretation of prose data along with a visual depiction (Campbell et al, 2011). What is gained by using Leximancer are overall interpretations and a better understanding about how consumers behave, using data and consumer generated feedback to n arrow specific criteria into themes, ideas, conceptsRead MoreCustomer Reviews On Hotel Bookings1084 Words   |  5 Pagesown peril. According to the paper, a 2010 study by Mckinsey and Co. claimed that â€Å"word of mouth is the primary factor behind twenty to fifty percent of all purchasing decisions† and that â€Å"marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.† Considering the previously presented evidence, I believe any hotel that plans to be successful should be actively engaged in managing online reviewsRead MoreMarketing Plan Blogger1586 Words   |  7 Pagesthrough audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, an d present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey