Woven Messages Of Shakespeare s Macbeth - 1460 Words

Woven Messages in Shakespeare s Macbeth Megan Ball 16 June 2015 Double, double toil and trouble; fire burn ad cauldron bubble. (Macbeth, 4.1.10)King James I s obsession with witches and the supernatural sparked Shakespeare’s creation of his most famous tragedy Macbeth. Macbeth illustrates the story of the General, who ruthlessly murders the King in order to gain power which he did not deserve. Along with being an entertaining piece of literature, it also serves as a successful piece of political propaganda. Key themes in this play which link together to form the political propaganda of the time include the Natural Order, Gender and Kingship. Political propaganda can be defined as ideas or statements that are often false or exaggerated that are spread in order to help a cause. Macbeth certainly fits this description. 500 years earlier in Scotland, James IV of Scotland became King James I of Britain. Unsupportive citizens at the time developed conspiracies, one of which was the famous Gunpowder Plot. The conspiracy s leader Guy Fawkes and his men attempted to blow up the British Parliament in 1605. The conspirators were betrayed and were executed for their crimes. In this manner Shakespeare’s play Macbeth is to some extent a cautionary tale, warning other potential regicides of the awful fate that will inevitably overtake them. In similar ways, other texts have been used as allegories and symbols for historical political events. George Orwell’s Animal Farm is anShow MoreRelatedWho Goes with Fergus11452 Words   |  46 Pagesthe courtly lover -- the one who would brood upon loves bitter mystery. Yeats was Mr. Nice Guy. Yet Yeats wanted to be the actor - the alpha male - the Fergus. Note the sexualized subtext that permeates the poem, who will pierce the deep woods woven shade? Who will drive with Fergus. Finally, we get the reasons to be the alpha male - the man of action, in the repetition of the word rules. The alpha commands and takes what he wants. †¢ Im not sure if Fergus is man or God as the last four

Consumer Generated Advertising Essay examples - 2710 Words

Consumer Generated Advertising in Today’s Marketing World March 29, 2011 With the increasing development of technology, advertising has changed significantly. These changes force organizations to adapt and embrace new concepts. The traditional way of advertising put all the control in the businesses hands although now this control shifted to the consumers. ‘Consumers are now creating their own ads for the brands they love and hate, using inexpensive software and powerful personal computers, and then distributing these via social networks such as YouTube’ (Peter Steyn, 2010). Consumer generated advertising is centered on what individuals, that consume a product or service, relay about their experience. Therefore these†¦show more content†¦Organizations can find information on what consumer prefer by analyzing consumer generated advertising and what is liked or disliked about other products. There are many implications of consumer generated advertising on marketing practices and consumer marketer relations. Some of the positive implications are cost, more diversity, and increased ties to consumers. The downsides include having to sort through all of the advertisements to find the best ones and the ideas may be lower caliber than ones generated by paid associates. The main implication of consumer generated advertising is cost. This is because you are spending less money on employee’s salaries, advertisements, and because companies have less space to fall if they fail. When companies engage in consumer generated advertising they are paying less for their marketing staff to generate ideas. They are also spending less on overall advertising because they just put out that they want people to come up for advertisements for a certain good or service and then they pay to air those commercials. This is better as well due to the fact that consumer generated advertisements have more impact on sales (Moskowitz, 2006). When companies are not paying as much for the advertisements then it is not as big of a deal if the advertisements are not as effective. When companies engage in consumer generated advertising they are getting very creativeShow MoreRelatedUser Generated Content Essay743 Words   |  3 PagesUser-generated content Brianna Hughes Northeaster State University User generated content is on the verge in the media industry and becoming a world wide system used on the internet and in commercials. The growth of new media has increased communication between many people all over the world. People are able to speak their mind through websites, blogs, pictures, and other user-generated media. User-generated content is another way for people to access things at a quicker pace with fastRead MoreBenefits Of Search Engine Advertising Essay1603 Words   |  7 Pagesbenefit of search engine advertising. Search Engines There are many search engines that searchers choose to use such as Yahoo, Bing or Google. These search engines generate billions of dollars in revenue through advertising. Bing is estimated to generate $5.3 billion in advertising revenue in 2016 (Ovide, 2016). Bing is owned by Microsoft and is its lowest business priority. Yet, Bing has outperformed its competition Yahoo which generated $4.9 billion in advertising revenue. Microsoft has createdRead MoreThe Social Media Consumers Health Essay1398 Words   |  6 PagesThe Social Media Consumers Health The social media industry’s fast development over the last decade has been changing prescription drugs advertising because most pharmaceutical companies are aware that many American consumers are regularly using social media platforms. For example, according to Kees et al. â€Å"Barely or Fairly Balancing Drug Risks? Content and Format Effects in Direct-To-Consumer Online Prescription Drug Promotions† 37% of Americans searched the internet for information on prescriptionRead MoreGoogle vs Facebook: Internet Marketing Essays596 Words   |  3 Pagescontrolled by two IT giants, Google and Facebook. In this article we discuss the marketing strategies, services and the ongoing battle between these two giants that has over taken the advertising world from radio and television and spun billions of dollars in the process Google and Facebook, both started out without any advertising services. While Google was primarily a search engine, Facebook offered itself as an attractive social networking alternative. As both of them grew in size and popularity, theyRead MoreMarketing Plan At Unisex Salon1107 Words   |  5 Pagespromotion, advertising, and budget for a Unisex salon that targets both men and women. The scene of makeup has diversified over both genders and hence the business has found it productive to invest in satisfying the potential consumer needs for both genders. Promotion Section I will always ensure that the relationship between my Unisex Salon and the potential consumers is exclusively productive and positive besides operating towards the realization of optimum satisfaction of consumer needs. TheRead MorePromotion: A Cost or Benefit to the Organization?666 Words   |  3 Pagesof the four foundational elements of marketing, promotion is essential for creating a high level of awareness, interest and contributes to the trial of new products. The effects of promotional strategies are often seen in the context of broader advertising initiatives and programs designed to attract new prospects and turn them into customers (Villarejo-Ramos, Manuel, 2005). Promotion therefore is more of an investment and less of an expense, in that it contributes to the long-term success of a brandRead MoreThe Relevant Theories Of Advertising1354 Words   |  6 Pages2.2.2. Relevant Theories of Advertising When discussing within the advertising sector, a universally praised model must to mention is AIDA-model. Lewis (1898) first proposed the concept to describe the steps of consumer behaviour that occurred from the time when a consumer first became aware of a product or brand through to when the consumer tried a product or made a purchase decision (Priyanka, 2013). The model had four psychological stages including awareness, interest, desire, and action (HassanRead MoreA Brief Note On Dove Tackles Social Issues880 Words   |  4 Pagesutilize for branding, promotion, and even learning about some consumer behaviors (Winch, A., 2015). One tool, called Leximancer, used for data-mining, in an application based on algorithms and allows for the interpretation of prose data along with a visual depiction (Campbell et al, 2011). What is gained by using Leximancer are overall interpretations and a better understanding about how consumers behave, using data and consumer generated feedback to n arrow specific criteria into themes, ideas, conceptsRead MoreCustomer Reviews On Hotel Bookings1084 Words   |  5 Pagesown peril. According to the paper, a 2010 study by Mckinsey and Co. claimed that â€Å"word of mouth is the primary factor behind twenty to fifty percent of all purchasing decisions† and that â€Å"marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones.† Considering the previously presented evidence, I believe any hotel that plans to be successful should be actively engaged in managing online reviewsRead MoreMarketing Plan Blogger1586 Words   |  7 Pagesthrough audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, an d present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey

Theories as the Basis for Nursing Practice free essay sample

Abstract Theory development is the fundamental step for expansion of nursing knowledge. The knowledge has been borrowed from different disciplines to build the nursing theories. The categorization of theories is based on their scope of practice. The grand nursing theories are the most complex and abstract in their nature. Middle range theories are inducted mostly from grand nursing theories. Orem’s self-care model is clear and descriptive; the theory has been applied, analyzed in a precise method to various areas in the current nursing practice successfully. A comprehensive knowledge of nursing theories is an integral part of graduate nursing. Initially I was also wondering just like the graduate student in the beginning of chapter 2 in (McEwen amp; Willis, 2011) about the application of theory to nursing practice. However the initial theory classes were lot of information in a short duration. Over the time of the course it became clear that theory development in nursing has been crucial to nursing emerging as a profession. We will write a custom essay sample on Theories as the Basis for Nursing Practice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The knowledge for nursing theory development has been based on silent knowledge, where the role is limited to following physician orders, received knowledge; this is the information from other fields like sociology, psychology, physiology and anthropology. Later on the theory development was based on individual experiences, practical skills and procedures and empirical data and evidence based practices (McEwen amp; Willis, 2011). Initially it was extremely difficult to comprehend the grand theories, however, as mentioned by Professor Williams (2012) analyzing the grand theories in the context of meta paradigms like human, environment, nursing and health made it quite interesting and simple to understand M. Y. Williams (personal communication, October 12, 2012). The analysis of theories based on the concept development and the logical relationships between the concepts, provides the opportunity to conduct further research in the nursing practice. Grando (2005) described the use of Orem’s theory to guide nursing practice as an example of modern nursing to distinguish nursing from medicine. Grando (2005) successfully implemented a self-care deficit model while treating patients to maintain mental health functioning. She developed a tool based on conditioning of the basic human factors leads to self care requisites like changing behaviors, re framing the habits and managing feelings. Grando (2005) was able to cultivate self care agencies like adequate knowledge, judgment and perception modification to facilitate aintenance of mental health. SCNDT has been successfully implemented in various settings like care of the patient with learning disability. Orem’s model was used in the nursing process to assess the needs of a patient named Sara suffering with Asthma and formulated the nursing diagnosis and care plan based on the needs identified. â€Å"The human needs are categorized into food, air, water, shelter, rest, social interaction, prevention of hazards and maintaining adequate normal function level† (Horan, Doran amp; Timmins, 2004, p. 35 ). The patient was asked to maintain a diary of all the teachings and the interventions to track the progress of the care plan. The conclusion of the study was: It proved as a useful frame work in this situation because Sara was involved in the entire process. From this she became aware of issues relating to her self- care needs and how to meet them. The authors have found that using Orem’s (2001) model in this practice setting has greatly enhanced Sara’s self-care abilities and acknowledgement of deficits plus, preventing possible future problems.

Natural Disasters

Amin, S. Goldstein, M. P. (2008). Data Against Natural Disasters: Establishing Effective Systems for Relief, Recovery, and Reconstruction. Washington, DC: World Bank Publication. Amin and Goldstein (2008) inform that â€Å"natural disasters have become a constant feature of the global landscape† (p. 1) from the very beginning. Their main purpose is to inform the reader about the dangers of natural disasters and the support that is usually provided by the government to those, who suffered from these disasters.Advertising We will write a custom annotated bibliography sample on Natural Disasters specifically for you for only $16.05 $11/page Learn More The idea of policy makers is also described in this book and helps to realize that numerous steps are already taken to improve the situation and properly arrange disaster management. Casale, R Margottini, C. (2004). Natural Disasters and Sustainable Development. New York, NY: Springer. This source is a unique collection of the material about natural disasters, their outcomes, and impacts on human lives. The authors inform that â€Å"during the period 1965-1999, a total of 1 995 000 mortal casualties due to violent natural disasters were recorded in the world, according to data from cited sources† (Casale Margottini, 2004, p. 274). People live in constant conflict with the environment, and natural disasters are considered to be the most terrible outcome of this conflict that cannot be still solved. Cherry, K.E. (2009). Lifespan Perspectives on Natural Disasters: Coping with Katrina, Rita, and Other Storms. New York, NY: Springer. The author of this book represents a collection of the works which evaluate natural disasters and their outcomes from different perspectives. The lives of many individuals are under a threat of disasters because of impossibility to prevent them or reduce (Cherry, 2009). Such disasters like Katrina or Rita are characterized by serious outcomes, an d these results have to be evaluated thoroughly to make the necessary conclusions. Hyndman, D. Hyndman, D. (2009). Natural Hazards and Disasters. Belmont, MA: Cengage Learning. The team of famous geologists introduces a powerful source of information where all important points concerning natural disasters, their reasons, and outcomes are described. Humans cannot even comprehend that they put themselves in danger living at the tops of the cliffs just in order to have a magnificent view from the window (Hyndman Hyndman, 2009). It is obligatory to prevent them against such mistakes, and these authors make this attempt in their book. Pan American Health Organization. (2000). Natural Disaster: Protecting the Public’s Health. Washington, DC: Pan American Health Organization. The authors of this book underline the fact that natural disaster can be hardly prevented, however, it is still possible to reduce their impact on human lives. This is why it is very important to manage the n ecessary activities and evaluate all types of natural disasters.Advertising Looking for annotated bibliography on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Though â€Å"many mistaken assumptions are associated with the impact of disasters on public health† (Pan American Health Organization, 2000, p. 9), it is better to differentiate the existed myths and realities, and this source provides the necessary grounds. Officer, C. Page, J. (2009). When the Planet Rages: Natural Disasters, Global Warming and the Future of the Earth. New York, NY: Oxford University Press. Weather conditions and human impact on environment are the burning topics to discuss. Each year, the total cost caused by natural disasters increases considerably (Officer Page, 2009), this is why it is better to spend more money to analyze and prevent the most terrible outcomes of natural disasters than wait for them and believe that this time e verything will be better than the previous time. These writers evaluate the idea of global warming and its influence on the development of disasters in order to be ready to prevent people. Pelling, M. (2003). Natural Disasters and Development in a Globalizing World. New York, NY: Routledge. The author of this book represents a captivating collection of ideas offered by different people. It is very important to connect global processes with natural disasters and define whether it is possible to prevent or reduce disasters or not. â€Å"There is no lower limit of loss for events that can be classified as catastrophic† (Pelling, 2003, p. 4), and world’s development promotes this impossibility to set one concrete limit. The process of globalization plays a very important role in investigations of natural disasters, this is why the author pays certain attention to these issues as well. Prophet, E.C. (2008). Is Mother Nature Mad?: How to Work with Nature Spirits to Mitigate Natural Disasters. Gardiner, MT: Summit University Press. There is a great variety of natural disasters that have to be evaluated and studied by people. In this book, the author touches upon such question like why Mother Nature is so mad at people and what the causes of her madness are. A proper division of chapters allows to understand the essence of each disaster and the outcomes that can and cannot predict. â€Å"Natural disasters have resulted in a tremendous loss of life and resources† (Prophet, 2008, p.6), and this book helps to study all these items and losses deeper. Stern, G. (2007). Can God Intervene?: How Religion Explains Natural Disasters. Westport, CT: Greenwood Publishing Group, Inc. The question concerning the role of God in human lives and the conditions under which they have to live is regarded as one of the most discussed issues for a long period of time (Stern, 2007).Advertising We will write a custom annotated bibliography sample on Natural Disasters specifically for you for only $16.05 $11/page Learn More The author of this book makes a wonderful attempt to evaluate God’s position in respect to all those natural disasters which disturb people. It is not enough say whether it is better to rely on God or personal powers, and the author represents a captivating evaluation of the events that have to be considered while studying natural disasters. Viegas, J. (2007). Critical Perspectives on Natural Disasters. New York, NY: The Rosen Publishing Group, Inc. The peculiar feature of this informative book is its collection of different articles about natural disasters and their effects. Ideas of different people from different backgrounds are represented in one source and evaluate the positions under which humans live day by day. Viegas (2007) properly admits that â€Å"we like to think that we have complete control over our lives, but nature is a powerful ever-present force that we almost take for grant ed† (p. 5). References Amin, S. Goldstein, M.P. (2008). Data Against Natural Disasters: Establishing Effective Systems for Relief, Recovery, and Reconstruction. Washington, DC: World Bank Publication. Casale, R Margottini, C. (2004). Natural Disasters and Sustainable Development. New York, NY: Springer. Cherry, K.E. (2009). Lifespan Perspectives on Natural Disasters: Coping with Katrina, Rita, and Other Storms. New York, NY: Springer. Hyndman, D. Hyndman, D. (2009). Natural Hazards and Disasters. Belmont, MA: Cengage Learning.Advertising Looking for annotated bibliography on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Officer, C. Page, J. (2009). When the Planet Rages: Natural Disasters, Global Warming and the Future of the Earth. New York, NY: Oxford University Press. Pan American Health Organization. (2000). Natural Disaster: Protecting the Public’s Health. Washington, DC: Pan American Health Org. Pelling, M. (2003). Natural Disasters and Development in a Globalizing World. New York, NY: Routledge. Prophet, E.C. (2008). Is Mother Nature Mad?: How to Work with Nature Spirits to Mitigate Natural Disasters. Gardiner, NY: Summit University Press. Stern, G. (2007). Can God Intervene?: How Religion Explains Natural Disasters. Westport, CT: Greenwood Publishing Group, Inc. This annotated bibliography on Natural Disasters was written and submitted by user Francisco Talley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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