My Dog Skip

English 101 09/17/2012 Gonzalo Garcia My dog skip When my english professor said to me that we was going to see â€Å"My dog Skip†, sincerely, I thought the film would be very boring. â€Å"the typical family film† I said. The only fact that glad me was that we went going to miss class. The praises that the professor said about the movie was useless, I thought that the movie would be boring. So, I started to see the movie. Soon I realized that the movie is not the comedy film, it is different.Little by little it begins to engage you until you cannot stop seeing the film. This movie does not look for too funny with a simple story line, easily jokes, and characters without evolution. My dog skip go far away showing a very good story line, an excellent soundtrack, and a excellent characters The story is set in 1942, town of Yazoo City, Mississippi during World War II. The story explores a family of three, Jack, Ellen, and Willie Morris. Willie is a shy boy. Ellen decides to go against father's orders and purchase Willie a faithful companion of his own for his birthday: a puppy.Although Jack firmly opposes this gift, his wife convinces him Willie is old enough to take care of a dog. Willie names his new friend Skip. The dog will become very well-known and popular among locals, and assist children to have higher self-confidence causing Willie make their first friends. The story line although it may seem simple in its approach is very deep and emotive. The story is about things like the value of friendship. For example, can be seen as the beginning of a child movie Willie is sad, lonely and left mauling by his classmates.But this situation is changing when he gives his dog skip and start having friends becoming someone much happier and self-confident. Another subject on which the film is about is the difficulty of integration that can have a young child due to continuing taunts that he receives from their peers. Causing great uncertainty in himself tha t prevents that he tries to relate to other children. At the beginning of the movie can be seen as Willie always is alone and with his head down due to its insecurity. This not only causes sadness in himself, also in their parents who feel the sadness of your child as much as the.Also another issue that the movie is about is that of a young man who gets involved in the war. In the film can be seen as both man that going to war and their loved ones and friends suffer by the uncertainty of whether he will return. This can be seen especially in the scene in which the bus returning from the army but they do not see the guy that they are expecting what causes them great sorrow. The best part of the movie is the final. When Willie is already elder and tells us the story of skip, is as Skip was our dog. It is very emotive. Is very difficult do not get excited with it.It is one of the best finals that I have never seen. Overall â€Å"My Dog Skip† has an excellent soundtrack. Always p erfectly accompanies the action. Generally is very quiet and leisurely helping to get involved more and more in the story line. This soundtrack gives as result some moments very emotional. For example when some men hit skip with a shovel and let him unconscious. Is likely to cry with this part. Other moment that stands out is when his mother gives Skip to Willie for first time and his father takes it away. In this part you feel sadness after they had seen the face of joy Willie and his later disappointment.Also must be emphasized the end of the movie already discussed above. In all these moments the soundtrack accompany action perfectly making us feel part of the movie. Finally, also must be emphasized that he characters also are very good. In general all characters are good, but in my opinion there are three characters that highlight over the rest: Jack is the heartbroken father who lost his leg in war years ago. Ellen is the simple minded housewife doing more manual labors than wo men usually complete. Willie, the protagonist with skip, is their lonely son-maybe ten years of age.He has no local friends, is poor at sports and teased at school. His best acquaintance is in his mid-twenties, a mechanic named Dink (Luke Wilson), who is called for battle not too long into the picture, leaving Willie all alone. Willie is the best character. He achieves get excited with his starring. For example, when he sees how one man hit Skip with one shovel. This scene is so hard that is almost impossible do not cry. Willie transmits his feelings very good, when he issad we are sad and when he is happy we are happy. This is the magic of this film. Moreover, we cannot forget Skip. He is only a dog, but I do not how I love him.May be, because I also had a dog, when I was younger and I fell identified with Willie and Skip. In conclusion, My dog Skyp is a very good film. Although at the beginning it seem a typical comedy film soon it engages you thanks to beautiful story, the good c haracters, and the emotive soundtrack. Every thing in the movie works good, there are not something that lower the lever. May be the only negative thing is that history is predictable. You know that something bad will happen to skip and that the finale will be sad. But the movie will remain in your memory during a lot of time, specially his fantastic finale.

Body Piercing and Using Steroids

Nowadays, more and more teenagers are interested in body piercing while their parents don’t agree with them. On the other hand, using steroids is common among athletes and young people who want to increase their muscle size or reduce their body fat. Although getting body piercing and using steroids have become popular activities in modern society, they can both be very dangerous. There are different reasons why young people take steroids or pierce their bodies. Recently, piercings of the lip, tongue, nose, ear, navel, and nipple are growing in the world. The reasons for piercing vary greatly; some people pierce to fit into a certain group that they want to be the member of. Some teenagers pierce to be rebellious against their parents. However, some young people use steroids to increase their performance in sports. For example, Arnold Schwarzenegger has used steroids in 1974, 1977, 1967, 1992, and 1996. He said, â€Å"I used them because they help me an extra five percent, but it was a risky thing to do. † Others use steroids to change their appearance. This drug gives muscles the potential to grow bigger and stronger more quickly. Both users of steroids and people who have their bodies pierced have a similar purpose: to call attention to their body. Some people who use steroids want to show off their body shape with big strong muscles. In addition, most people who have their body pierced try to decorate their bodies with ornate jewelry pieces and show off their personalstyle or follow popular fashion. There are two different ways to have the body pierced or to take steroids. Piercing body is a piercing or a puncture made in a body with a needle. After that, a piece of jewelry is installed into the puncture. The needle must be very sharp and clean, and the pierced area should be clean too. Nevertheless, steroids are taken as pills or are injected. There are several different methods to use. One of them is called cycling, in which users take steroids for six to twelve weeks or more, stop for several weeks, and then start again. What happen after someone uses more steroids? He gains weight very rapidly. According to the author of, Dying to Be Bigger: †I was told to take maybe two or three per day, but I immediately started taking five per day. My body transformations were clearly visible. In less than a month, I took the entire three-month supply. I gained nearly thirty pounds. Most of my weight was from water retention, although at the time I believed it to be muscle. † Conversely, there is often no big problem after body piercing for users, but they should be careful about the piercing area. The approximate healing time for body piercing sites varies. It could be between two weeks and nine months. Both activities, using steroids and getting body piercing, can also lead to some emotional or physical side effects . According to ygoy, the side effects of piercing are nerve damage if the piercing is in an unsafe area of the body; cross-contamination, which is an infection or virus through dirty needles; allergies and infections if your skin is sensitive; pain; keloids; a type of scarring; and prohibition of donating blood for a year.

On Developing Instructional Designs Essay

Efforts to ensure improvement in the quality of education across all states have been the central focus in the education arena. Schools have employed many different ways to make learning easier and more qualitative. These ways include preparing instructional designs that meet the present-day needs of students. Instructional designs are needed to identify certain goals and methods to be employed during instruction. Designed accordingly, they promote improvement in teaching strategies, and identify needs of students that should be addressed during the learning process. Importantly, instructional designs should consider the learner as the focus of instruction. This means that the whole program should be geared towards providing all possible assistance to the student. Proponents of student-centered instruction promote the role of the learner as the major key player, whereas that of the teachers serves the supportive role. For instance, activities that maximize student participation (discussing, presenting in groups, etc. are more favored than those which highlight the effectiveness of the teacher. Another consideration in preparing instructional designs is the comprehensive review of learners’ needs which are briefly discussed under Goals and Challenges and Limitations. By gaining a comprehensive view of learners’ needs, teachers would be able to target each need, and give solutions to them. Such are the things specified under Results. In this part, the student is viewed to acquire or learn relevant skills designed for the instruction. Still another consideration in preparing relevant instructional designs is the selection, development or modification of instructional materials. To ensure relevant instructional materials, one may employ the research strategy. There are many ways by which one can explore the use of this strategy. It may involve formal search for peer-reviewed materials, or reading reviews or critiques by colleagues who had experienced using the same resource. It may also include online search and gaining feedback through online discussion boards involving colleagues from different states or countries. Moreover, the research strategy should examine whether the material may appropriately address the needs of the students. One need is to develop multiple intelligence of students to adhere to holistic goals of the school. Definitely, a good material is one that does not discriminate among cultures, skills, gender, and religion. As such, the role of the teacher is to examine whether the materials selected for instruction adhere to this standard. In order to do this, one must be sensitive to the language of the material and analyze its contents for the said purpose. Critiquing a material for instruction should be done in order to find out its implications to students, whether positive or negative. Although teachers have the ability to critique a selection, it may also help to seek opinions from students, for they themselves will be the ones to use the materials. During discussion, the teacher could ask students how they feel about certain passages in a text, and from this the teacher would know whether the material is sensitive enough to cultural differences. If the teacher discovers such fallible, s/he should refrain using the material or use it to emphasize the inability of the author to respect cultural differences. Finally, to test the usability of the instructional materials, the teacher could base findings from students’ performance in tests, activities, and discussion. These materials would truly determine usability of the materials because as the materials challenge students to react, create, and apply learning, more learning outcomes are achieved. Also, employing a survey among students at the end of each unit could prove effective. After each lesson, the teacher could devise an evaluation sheet to be answered by students to allow them to express whether the materials used had been helpful or not. Also, as mentioned earlier, the teacher could seek the help of colleagues in evaluating the material. In this regard, online forums are a great help to gain a worldwide perspective.

MANAGEMENT ACCOUNTING Essay Example | Topics and Well Written Essays - 2000 words - 1

MANAGEMENT ACCOUNTING - Essay Example For the purpose of understanding the importance of marginal costing system in the firm, let us start with the very fundamentals of marginal costing. Marginal costing is the system of ascertaining the marginal cost and its use for decision making. Marginal cost is the extra cost incurred for producing an additional output. The extra cost incurred usually is the one which is likely to change in direct proportion to the change in output. Such costs are known as variable cost and hence the costing system is also called variable costing system. The basic idea behind marginal costing system is that all variable costs are deducted from the sales to find out the contribution ( from which fixed expenses is later deducted to ascertain the profit) on the plea that fixed cost remains constant irrespective of the volume of output or sales. There are many applications of marginal costing in manufacturing concern. One of such applications is the decision with regard to the make or buy decision. In the make or buy decision, the management accountant undertakes a cost benefit analysis. Such a decision making requires the firm to know through marginal costing what contributes to fixed costs will result from a make decision. The points to be taken care of at the time of make or buy decision are: When the capacity is available it cannot be utilized for manufacture of other products, then the purchase cost is compared with the marginal cost or total cost is compared with the purchase cost plus fixed cost of manufacture to take the decision to make or buy. When the capacity is available and it can be utilized for manufacture of other products, the purchase price is compared with the marginal cost of the product and plus opportunity cost, i.e., the loss of contribution of other product replace When there is no additional capacity available and it is proposed to acquire additional facilities for

Economic globalization reduces the possibility of conflict Essay

Economic globalization reduces the possibility of conflict - Essay Example From a critical point of view, when countries learn to depend on each other, they form long lasting relationships as the feel that they need each other for survival. On this note, they are committed to maintain harmony to ensure that this interdependence works out for all of them and that each country can uplift their economy. Since countries are unique entities with different resources, it is true that globalizing the economy will ensure that conflicts are reduced and each country can depend on its allies. On this ground, it is clear that the harmony that the world enjoys today is a result of health relationships that have resulted from the formation of a global economy. The end of the 20th century and the 21st century is a time when the world has experience harmony as a result of reduced conflict. The world economy structure has changed due to the formation of a global market where countries are free to venture. Unlike in the post war period, countries are free to invest across the world due to reduced barriers of foreign business entrants. As Barbie (1996) points out, there has been great economic integration to the extent that it is impossible to tell where a product was manufactured. Barbie gives the example of goods that are â€Å"made in China† but have actually been produced through operation integration. Countries have come together to venture in common markets to the extent of collaboratively producing one product. As countries exhaust their domestic markets, they are free to invest in foreign markets in the onset of market liberalization. In the 21st century business organizations have ventured in international markets to increase t heir profits by investing in unexploited markets. This kind of economic integration has resulted into reduced rivalry as countries learn that the domestic market is not enough for economic development. As a result, the new century has seen the number inter country wars reduced due to the economic cohesion that

Character biography of Wintertime by Charles L. Mee Essay

Character biography of Wintertime by Charles L. Mee - Essay Example Although she is married, Maria is happy to stay in an illicit relationship with her lover Frank. She invents her own views on love in order to justify the complex relationships that define her social life. Maria emphasizes on the value of her freedom on matters of love, family and the discourse of sex. For instance, she reinvents the aspect of womanhood by projecting views that appear abnormal to the larger society. Her philosophies on matters of sex appear to be idiosyncratic and even rebellious. She tells her husband about the desire of a woman to engage in some form of wild sexual engagements and deliberate deviation from the order and tranquility of the domestic space without a free conscience that operates on the sidelines of the acceptable. Although she admits her love deep love for Francois, he shocks him by admitting that she reserves every Friday night for a routine sexual relationship with Frank (Mee 6). This sense of strange freedom and order unsettles Francois whose conce pt of love appears to be bound in philosophies that are more conventional than Maria’s is. A clear understanding of Maria’s peculiar approach to life could gbe drawn from a comparative assessment between her views on love and those projected by Ariel. The two women have exactly opposite views about then discourse of love. While Ariel indulges her mind in the innocence of youth by upholding the sublime and real element of love, Maria takes an opposite view by establishing categories of love. For instance, she views love in two broad perspectives. One of the perspectives is about romantic love. Maria believes that romantic love should be separate from the other kind of love that attaches couples in a marriage. She reminds Frank, her husband, that she never intended to love him in a romantic kind of love. She only loves him as some kind of duty that a wife ordinarily owes to her husband. Maria’s personality has a redemptive effect to the social disadvantages that w omen have to endure because of traditions, values, and expectations. She presents life in terms of a sum total of her own views and the practical things of life. Maria lives in a conservative society. This society demands women to live in accordance with specific laws and specifications. There is a patriarchal undertone in the dominant philosophies that undergird perspectives and reactions. As a result, she rebels and creates a world that would accommodate the feelings and opinions of a liberal woman (Case and Elaine 56). Her defiance could be understood as a rebellion against the domestic space. She affirms ownership of the Winterhouse and does not regard Frank in any terms larger than a companion. She comes to the defense of fellow women whenever situations demand. In this manner, Maria could be considered as an influential matriarch of women liberation with a deep desire to create an alternative frame of reference for the conquered women in the society. On this score, it makes se nse to consider her attitude in terms of the multiple challenges that are systematically created to stifle the course of women empowerment. Normally, the society would want to convert Maria into an ideal woman who dutifully plays the role of wife and mother in total submission. Instead, Maria appears to be untamed and subscribing to strange philosophies that define her relationship to both Francois and Frank. She is a strong defender of women freedom

Articles summary Assignment Example | Topics and Well Written Essays - 1500 words

Articles summary - Assignment Example achers at Meadow Park Middle School practice involvement into a closer cooperation of such kind by means of complete embracing the Common Core Standards in mathematics and English. They have tried to pick up the standards, reduce them to the basic concepts, simplify the language and support their learners both in English and content classes. The reason for necessity of such cooperation is that the new standards of education presuppose harmonic development of an educated person, and this diversity is impossible without inter-subject relationships. In this regard, both a native speaker and a learner of English as a second language have the same objectives – reading and understanding complex texts, finding written and oral arguments, engagement in conversations. It is obvious that the students with low skills in English take much time from their tutors in content subjects, and this is the fact which also proves necessity of cooperation between the two mentioned types of teachers. Practice shows that teachers of English as a second language support the idea of their assistance to the content teachers who may need it when working with the learners of English. This is because English teachers are familiar with the learners’ language capabilities, knowledge level and cultural background, and this information plays a very important role when choosing an appropriate approach to better ways of explanation of the content subjects. The author also concerns herself with the matter of the English teachers’ status in their educational institutions. They are considered the main responsible for formulating language competence of the learners, they must work extra time to equalize the students’ language knowledge level, that is, they have many responsibilities and their scope of work is very large. The dilemma here is that they are rarely awarder for this, for example, the number of principles who are English teachers is very low, and almost all of the leading roles in the

Smart Cities Essay Example | Topics and Well Written Essays - 1250 words

Smart Cities - Essay Example The smart city idea is, thus, borne out of this. The smart city, present and future, promises economic growth, as well as, competitiveness presented in highly educated talent, seamless electronic connections and high-tech industries. Other terms used for the same include â€Å"cyber Ville†, â€Å"electronic communities†, and â€Å"intelligent cities† among others (EmbeddedComputingDesign). Singh identified eight macro-economic aspects which define a smart city namely: smart energy, smart building, smart governance, mobility, smart infrastructure, smart technology, healthcare and a smart citizen (Singh). Close to this is another definition of a city as being smart when investments in social and human capital and transport and ICT (modern) communication infrastructure catalyze reliable economic development, high quality of life, alongside a wise management of natural resources with participatory action and engagement (Deakin 65-83). The universality in definitions is achieved in the convention of micro and macroeconomic factors. The shift in paradigm to smart cities stems from socio-economic factors such as, economic restructuring, climate change, pressures on the public finances, ageing populations, as well as, entertainment, and online retail. Thus, creating and sustaining conditions suitable for learning and innovation is an important prerequisite in the existence of smart cities. In the same vein, for European countries to achieve Europe’s 2020 goals of climate change, innovation, employment, employment, energy, and poverty reduction, progress in the smart city would be welcome (Singh). To any interested party, certain questions stand out. For example, how much urban investment will be responsible to achieve in the future? What are the factors to consider? What are their sustainability or future plans? How smart is smart for the

Case study week 3 Example | Topics and Well Written Essays - 250 words

Week 3 - Case Study Example Auditing requires enough time and thus fixing time within the company’s busy schedule may delay the process. Finally in a high competition industry, determining inherent risk is important since there are higher complex valuation issues and thus more experienced staffing is needed. This will affect the client in the sense that the cost of increased staffing digs into the company’s profit margins which are minimal in such an industry. The year 1998 was faced with allegation from the delloitte auditors on misappropriation of the audit results due to the wrong facts provided by the vice president of Just for Feet. Below are the risk factors that are likely to have affected the company. The affected parties here were Just for Feet, Logo Athletics, Reebok and Deloitte Being in Thomas Shine’s position; working related ethics did not allow him to engage in such a fraudulent conversion with Don Allen Ruttenberg. The wise decision here was to ask Ruttenberg to organize a conference where the executives of the vendor companies would decide and thus he would have avoided the

Sale of Goods and Agency Section 14 Assignment Example | Topics and Well Written Essays - 1000 words

Sale of Goods and Agency Section 14 - Assignment Example The shopper made their purpose for which they intended to use it but the trader did supply that specific commodity that could be used in that specific manner. The court issued a verdict that the goods were not worth for the use and that the client had declared the intention for the goods. â€Å"Caveat emptor† is a forewarning to customers to exercise caution when making purchase of a product in order to avoid deceit by the fraudulent traders who may cone them of their money or products or even supply substandard goods at an exorbitant price. During the transfer of property in merchandise, clients are advised to take caution to verify the value of those merchandise and ensure that there will serve the intended purpose4. This is imperative in order to reduce the legal cases relating to the sale of inferior supplies. In Bartlett v Sidney Marcus [1965] 2 All ER 753, lord Denning declared that merchantability refers to use of good for some specific purposes and that this did not re quire the good to be useful in all aspects per se5. It was for the same reasoning that in Thain v Anniesland trade centres [1997] SCLR 991 the car with fault gearbox was still considered to be of superior value6. According to section 14(2) it is presumed that traders in their ordinary duties are obliged to supply their clients with goods that meet their required value7. However, the law does not offer specific characteristics of assessing the quality of goods. Thain v Anniesland trade centre [1997] SCLR 991, the buyer purchased a second hand car whose gearbox was faulty. However, the court gave a verdict that the car was of right superior value.8 However, in Britvic Soft Drinks v Messer UK Ltd [2002] EWCA Civ 548, the supplier was held responsible for distributing tainted carbon dioxide gags which was to be used for manufacturing soft drinks9. According to the revised act, of 1992, section 14(2) defines product as fit for the reason it was intended for if it is able to serve all rea sons10. It should also physically satisfy the buyers need. In ss.14 & 15 SGA 1979, the buyer should have been given sufficient time to check for any fault, security and stability. However, this may not apply if the clients were aware of the issue which is making the good unworthy for the use it was intended, where the buyer was given an opportunity to examine the good before making purchase or if the sale was by sample there was an opportunity for the buyer to inspect the sample11. According to ss.14 & 15 SGA 1979, the seller is not accountable in regard to the security of the goods in case they have a flaw which could not be recognized at the time of the sale or if the declaration of this flaw could not the arrangement of the agreement12. In Grant v The Australian Knitting Mills ([1936] A.C. 562), the plaintiff had contracted dermatitis after putting on woollen garments manufactured by the defendant because of presence of sulphite and that the client used them for a week unwashed. The court verdict was that defendant was answerable for the distress experienced by the plaintiff13. From this case, the law holds that goods are fit for the right purpose and are considered acceptable if the buyer would still purchase them without making request for

The Advantages of Studying Abroad Essay Example for Free

The Advantages of Studying Abroad Essay Studying abroad has been a hotly discussed topic. Various reasons have been analyzed. My writing will critically present the main ones. In the first place, study efficiency is what I put in my priority. It cannot be denied that students are greatly motivated when they study in another country. The national pride inside themselves encourages them to study harder in order to compete with foreign students. The desire to improve their country’s image is likely to boost their studious spirit. Therefore, their academic performances have a tendency to be remarkably improved. More interestingly, foreign education creates chances for students to study at colleges that have the best teaching quality and learning environment in a specific field of studies that they are in favor of. For example, German and Japan are the two most countries for their education in chemical industry. Students are able to learn from the best chemistry teachers and professors in the world. As a result, their learning is definitely developed. Without doubt, studying abroad enables students to haverst fantastic results. In the second place, skill development holds no less importance. It is widely known that there likelihood for students to promote their time-management skill when they learn in a different country. They live on their own then and have no family support on completing household tasks. They also have to take part in many extra-curricular activities. They are forced to create a well-organized time table in order to have enough time for learning. Hence, their abilities to manage time are undoubtedly enhanced. More notably, only by studying in a foreign country can students heighten their decision-making skill. It is attributed to the fact that their parents are not around to make decision for them. They must determine everything by themselves. Additionally, there are lots of dangerous seduction they are bound to face in their independent life. It requires them the ability to resist insidious pleasure and come to the best choice. Thus, they stand a golden chance to improve their ability to hand out good decisions. With no doubt, studying in a country far from home is a beneficial way for students to sharpen their skills considerably. Last but not least, personal enjoyment draws much of my attention. It is common knowledge that studying abroad brings students opportunity to approach a new culture. It is possible for them to get to know to different life style and customs, witness religious activities and taste special dishes of the local people near their schools or colleges. Consequently, their spiritual life is full of excitement and pleasure. More importantly, studying abroad involves helps students to have friends from around the world. International friendships are surely built when students from numerous countries gather in a particular place to study. Students definitely relish the enjoyment of having multinational relationships. Beyond sany doubt, foreign education brings students happiness. In a nutshell, not only study efficiency, skill development but also personal enjoyment are the convincing reasons for studying abroad. I highly recommend that students should take my writing into detailed consideration to make an effective decision on foreign education.

Book Review - English as an International Language Essay Example for Free

Book Review English as an International Language Essay The blurb of this contribution to the scientific research of English states that this language does not only matter in the context of linguistics but also in other subcategories of science like â€Å"sociocultural, political and pedagogical† fields. The reason is seen in the matter of English being a lingua franca that is used in all areas of these studies and therefore the books goal is to take a closer look into the complexity of the international usage of English. The book is kept in a light tone of brown on the outside. On the cover there is a picture of a globe published in Digital Shock in 1997, obviously underlining the focus on inter-nationality. Title and Editor are kept in white. The book spine gives a short introduction about the focus and provides the reader with some quotes of well-known scholars like Janina Brutt-Griffler and Ryuko Kubota. At the beginning of the book, the lists of acknowledgments, contributors and abbreviations are located, followed by an overview by the editor Farzard Sharifian. The work is split into four parts namely: 1. Native/ Non native Divide: Politics, Policies and Practices; 2. EIL, Attitudes and Identity(ies); 3. EIL, Teacher Education and Language Testing: Gaps and Challenges; 4. The Scope of EIL: Widening, Tightening and Emerging Themes. All of the parts contain 3 essays, except the fourth chapter that provides five different endings. In order to give a brought overview, I will summarize each essay in short and name the convincing and the missing points. The introduction states that the focus of this book is â€Å"on communication rather than on the speakers nationality† (p. 5). The reason for this focus lies within the critique that English language teachers express while looking at the results of such a research. This reveals a unilateral measure, excluding the scientific field of English language teaching and underlining the focus on more political issues. However, it already gives a certain sense to the difference between English as an international language (EIL) and English as it is taught in school. This overview deepens on the following pages dealing with the difference of â€Å"politics, policies and practices† (p. 6) and the more precise definition of EIL. By looking closer on attitudes and identities, the author takes position in recent debates and controversies e. g. based on the â€Å"NS-NNS accent†. Even though he declares an assumption stating that â€Å"English native speakers have no difficulty understanding each other† (p. 8) to be wrong, he at the same time provides the readers with the pro and contra arguments in such a debate. Due to the fact of his entry being more or less an introduction, Sharifian succeeds in not going to far into detail but giving hints of what will be dealt with in the following. The starting chapter is mainly concerned with the politics influencing English as an international language. The first essay is contributed by Adrian Holliday, professor for linguistics at the Canterbury Christ Church University in the UK. He argues that English as a lingua franca cannot be dealt with on sociolinguistic grounds alone but must be seen as phenomenon of changing ownership. With this statement he does not question the lingua franca movement but rather points out possible problems resolving from this point of view (p. 21). After providing the reader with background knowledge of the movement establishes a distinction of native and non-native speakers based on the question whether or not this is a distinction to be made on linguistic or political foundation. In the end he comes to the conclusion that due to their distance to the language, non-native speakers are more critical about English as a lingua franca. With the combination of political and linguistic approaches, Holliday provides the reader with a real sense connection of the two fields and therefore this entry is an appropriate contribution to the subject of the book. The next essay is written by Sadia Ali, anthropological linguist from Zayet University. Her focus lies within the field of EIL in the Gulf Corporation Council (GCC) (p. 34). In order to do so she reflects upon the experience of English teachers within this council. This is a major contrast o the focus that Sharifian declared in the beginning of the work. However, by finding out that the employed people in this field are usually native speakers, Ali continues by analyzing their experiences within the alien culture (pp. 40-42). Through the research on the students perceptions, she also enlightens the flip side of the issue and comes to the conclusion that even though the qualification of a teacher does not depend on his/her being a native speaker, hiring processes are still unfair and not adjusted to the actual needs. Additionally, she proposes to give up older convictions of regarding correct English as an attribute of native speaker (pp. 51-52). Marko Modiano from the University of Stockholm takes the same line with the slight adjustment of rather concentrating on European language teaching which in his opinion failed. By providing the reader with tables that reveal the multilingualism in Europe and its state, he claims that the policy of staying with this system causes the failure of English language teaching (pp. 70-76). Even though the arguments seem convincing, Modiano totally neglects the opposite view of English being just used in order to simplify international economical or cultural processes. The second part of the book deals with the characteristics of EIL in particular. The first contribution by David Li, Associate Professor at the University of Hong Kong, aims to research the views of non- native speakers towards intelligibility and identity. In short the discussion whether native speaker based pedagogical models are useful or if pluricentricity should be the norm. Based on a combination of quantitative and qualitative data using a semi-structured questionnaire he comes to the conclusion that teachers should raise the awareness of their students for other varieties of English rather than sticking to a native-speaker based model in order to â€Å"encourage the learners confidences in their own English varieties† (p. 110). The sixth chapter is published by Enric Llurda is a Professor Applied Linguistics at the University of Lleida, Spain. His scrutiny is located within the fields of native models among second language users and teachers and their pervasiveness. He establishes a connection between non-native English speakers and the phenomenon of the Stockholm Syndrom (p. 119). He claims that non-native speaking English teachers are accepting proposals and formulation â€Å"that relegate to mere spectators and at times executioners of native speaker norms† (p. 119). After establishing a connection between these teacher and EIL, he further describes the attitudes between the two and comes to the conclusion that there is a â€Å"need to overcome non-native English speaking teachers and their subordination to native speakers models† (p. 28). Additionally, he provides possible solutions e. g. to gibe teachers more opportunities to develop their language skills. (pp. 130-131). EIL migrant teacher identities is the field of investigation of Bojana Petric, a lecturer at the Department of Language and Linguistics at the University of Essex. Taking into consideration the mobility of English language educators, she wants to give an overv iew into the role of a migrant teacher within his/hers classroom. Her results are based on interviews with four English teachers in Hungary. These interviews brought her to the conclusion that various factors have an influence on the teachers constructions of identities. However by admitting that e. g. gender, race or class have also impact to a certain extend she reveals that the research on this field is just one out of many to tackle the issue of migrant teachers (pp. 148-149). The third part of the entire book already gives an impression of more future oriented essays, aiming to improve backward conditions. The first essay subscribe to that and is written by Vaidehi Ramanathan, a Professor for Socio/Applied linguistics at the university of California, and Brian Morgan from the the York University in Toronto. From a more critical point of view the two argue that globalization makes the problem of classes and their inequality more complex than before and has therefore also an influence on teaching English to speakers of other Languages (TESOL). The interesting thing about this article is the structure of it. Both authors engage in some kind of dialogue and thus the arguments add up and reflect upon each other. Be that as it may they come to the conclusion that that globalization results in significant challenges for â€Å"new scholars and practitioners in TESOL† (p. 166-167) which at the same time help lead to new possibilites in ways of approach. While all preceding chapters deal with whole parts of the globe e. g. the Eastern bloc, chapter 9 focuses on preparation programs in Japan for English teachers. Aya Matsuda, Assistant Professor at Arizona State University, takes a stand in the debate about the Japanese action plan â€Å"to cultivate Japanese with English abilities. (p. 169) and in how far World English and EIL are incorporated into such a program. In order to do so, she used a questionnaire for Universities having an accredited teacher preparation program to collect the information needed. After the evaluation she draws to a close that the current preparation programs are â€Å"attempting to increase their students awareness of the sociolinguistic complexity† (p. 8 7). However, it will take more time to further improve these programs and to make them a good instrument to change the teaching methods and hence our society. The test that almost every student of English has encountered during his studies is the TOEFL. For this reason, Sarah Zafar Khan, director of the Effat English Academy at Effat College in Saudi Arabia, puts tests like this in comparison to the notion of English as an international language. She basically questions the dominance of standard American variety of English and the parts of the TOEFL test. In short is there a hegemony or not. To provide a practical example she integrates a case study from Saudi Arabia (pp. 195-197). Through her research, she sums up that students are able to use English for communicative reasons, still, they are not explicitly acquainted to the standardized American English occurring in the TOEFL. Thus she demands a change in the system of English testing for non-native speakers (p. 204). In the fourth part of the book, Paul Roberts and Suresh Canagarajah (the first is a publisher of ELT books and worked as an English teacher in 8 countries, the other Professor for Language Learning at Pennsylvania State University) open up with a glance spoken English in an international encounter. In order to do so, they concentrate on a conversation between five non-native speaking persons, all of them with a different nationality. Through this procedure they find out that â€Å"ELF 2 speakers have the capacity to negotiate English when the context demands it. † (p. 224). Due to the fact that capacities like this have been left out of linguistic literature so far, the assumption may come up that this is just possible because of the special circumstances both authors created. Be that as it may, it reveals that the strategies of communication are based on the circumstances and not on capability of the speakers themselves. The twelfth chapter is written by Sandra Lee McKay, Professor for English at the University of San Francisco. She concentrates on the pragmatics and EIL pedagogy. The author desires more attention to the teaching of pragmatics in English as an EIL. Mainly paying attention to L2/L2 interactions, the foundation for her argument is built upon the hybridity of modern interactions in English (pp. 127-128). The outcome of her research is that non-native speakers of English are more likely to use constructions or words of their L1 systems. In cases such as this, she proposes the working out of a specific communicative strategy to clarify certain concepts of English (p. 251). The final chapter fourteenth chapter with scholarships and the role of English connected to it. Andy Kirkpatrick, Head of the English Department at the Hong Kong Institute for Education, considers â€Å"the implications of the rise of English as the international language of scholarship for the dissemination of indigenous knowledge. †(p. 255). The main source of his investigation is Chinese medicine and its international transition. With this he proves that a cultural property such as traditional medical procedures, are widely spread across the globe through the help of English language. Still he thinks that this is not a thread to the Chinese tradition because the medical procedures still vary even if they claim to be Chinese. In brief the change in Chinese medicine would have sooner or later anyway (pp. 266-268). The final chapter is contributed by Eric Anchimbe, assistant Professor of English Linguistics at the University of Bayreuth. He analyzes the differences of local and international standards. Therfore he concentrates on Indigenized Varieties of English that have spread in the recent decades and are also referred to as New Englishes. In the following he underlines the differences e. g. to non-native Englishes (pp275-277). Anchimbe proves that the variation of English is not only based on misconception but â€Å"asymmetrical power relations as well as social constructs sustained through colonially-inherited discourses† (p. 84). Also, to him it is inevitable that the language of English changes like everything in the progress of globalization. All in all the contributions to the book are more than satisfactory concerning the actual goal announced by Sharifian in the introduction. However, it is sometimes hard for the reader to draw the connection between goal and entry of the book. The single texts are easy to approach and combine statistical research with comprehensible conclusions. Another point that is well done, is the fact that all texts are written from different authors from different parts of the world. This is of course necessary for a book that researches international facts in English, still the range of countries taken into consideration is remarkable. One point that does not succeed is the division into different chapters and parts. First of all it really confusing regarding the fact that there are so many texts. Also the division does not make sense because many texts have similar approaches and goals and are still not part of the same chapter. In comparison to other linguisitic books of research the topic is rather detailed. Therefore some entries appear to repeat many facts from each other. Still, by taking a closer look to the chapters, it becomes clear that every author uses the points for different ways of arguing in favor or against his topic. I think this book would make a great contribution to every language class. It shows that English is not only substantial in English speaking countries, but all over the world due to economy and culture and the influences of globalization.

Nursing Retention in South Africa

Nursing Retention in South Africa 2nd Paper Quantitative Research Title Mokoka,K.E., Ehlers, V.J. Oosthuizen, M.J. (2011). Factors influencing the retention of registered nurses in the Gauteng Province of South Africa. Curationis, 34(1), 9. Retrieved from http://dx.doi. org/10.4102/curationis. v34i1.16 Introduction South African Nursing Council has predicted a critical nursing staff shortage within the country in the near future. This phenomena occurred as the number of nurse graduates has reduced by 42% over a period of 10 years. The authors carried out this exploratory descriptive quantitative study with the intention to investigate work related factors that influence nurses decision to stay with current employer. Questionnaires were posted to 536 registered nurses selected using random sampling method. Authors employed postal questionnaires as data collection instrument to targeted respondents with covering letters and stamped addressed return envelope. However, only 108 questionnaires returned where 73.1% of responded nurses expressed thoughts of leaving their job. Data analysis of this study employed quantitative descriptive procedures using Statistical Package for the Social Sciences (SPSS) tool. As a result, financial factors was the most important factor influencing nurses retention. Re commendations based on the results of this study made to the employers for implementation to reduce turnover and enhance retention. Data collection method will be discussed in this study. Data collection method Structured self report survey-based method was used by the authors in the data collection. Researchers have the options of face to face interview, phone interview, postal questionnaires and online (electronic) questionnaires. Since this cross sectional quantitative survey consisted of large number of sample to achieve generalization of the study, postal questionnaires as data collection instrument is favored (Stenhammar et al., 2011). In addition to that, Ashby et al. (2010) reported that postal questionnaires tool is frequently used for health services research. In fact, postal questionnaires approach used by researchers can be distributed throughout a wider geographic area thus increases the number of return samples. McDonald and Adam (2003) claimed that postal data collection received twice response rate than online method. Similarly, Shih and Fan (2007) reported that postal mail survey gives better response rate as compare to electronic mail after a review into 35 studies. Subsequently, high questionnaires response rate will ensure studys validity and avoid bias (Stenhammar et al., 2011). However, postal survey with incomplete questionnaires is excluded hence the occurrence of item-missing data reduce s data quality. Meanwhile, force function set up to ensure completion of questionnaire for online data is not possible for postal data. Indeed, Basi (1999) found that completion of data by online respondent is more than that of postal respondent. On the contrary, Stanton (1998) compared postal and online questionnaires and suggested that there were no differences in the item variability and amount of incomplete data. Even so, there were variety of findings in the studies that compare the postal and online methods (e.g. Buchanan,2003; Epstein et al., 2001; Lewis et al., 2009). As many researchers begin to recognize the impending trend where network interactions progressively gain popularity among the population, it is highly possible that electronic devices will play an active role in time. According to McDonald and Adam (2003), online technologies might include interactive television, handphones and 3D simulations touch screen devices. However in 1999, Dommeyer and Moriarty concluded that online data collection methods do not result in higher response levels and Cobanoglu et al. (2001) stated that postal survey was a common research method in year 2000. When exploring the social background of the participants, mail response samples showed conventional and introvert profiles. Whereas, the online response samples showed profile of technology savvy group (Schillewaert Meulemeester, 2005). Clearly, penetration of technologies and adaptation of users are other important factors to consider by researchers while referring to the social-demographics pattern of t he population. There were total of 89 questions in this study that may reduce the response rate significantly. Given the circumstances that nurses in the sample group have been busy at workplace and back home (handling household chore), they are less likely to participate in the study actively. In this case, question designs by researchers must be focused and short to extract required information and encourage participation. As pointed out in a pilot study carried out by Jepson et al. (2004) the threshold for questionnaire length on a favorable response rate was approximately 1000 words. In addition, Edwards et al. (2003) supported this hypothesis after the review of 251 relevant reports concluding that using shorter questionnaire increases response rate. In another word, questionnaire design is important to speed up returns. All things considered, novice researchers consider the use of questionnaires are advised to refer experts and literature on the similar study ( Drummond et al., 2007; Dunn et al., 2002; Marshall, 2004 ). Then again, traditional research method such as postal survey costs more as compared to online survey. Postal cost includes those of printing, preparing mail cover and two way postage (MacDonald Adam, 2003; Mehta Sivadas, 1995; Weibie Wallace, 1998). Moreover, to improve postal questionnaire response rates few measures were introduced for examples including pencils and erasers in the postage package, sending reminder in the form of text messages or electronic mail. For the study on cost effectiveness of including pencils and erasers, Aveyard et al. (2001) found that there was no benefit shown to set off the cost. Nevertheless, text messages as suggested can be conveniently implemented as a strategy to increase response rate by researchers because participants take shorter time to access text messages on phone than electronic mail ( Keding et al., 2016; Man et al., 2010). Conclusion Selection of data collection instrument is essential to enhance survey quality while taking into consideration the aspect of accuracy, cost and timeliness. Unfortunately, studies looking at comparative result among different data collection methods over the years has produced conflicting outcome (Weigold et al., 2013). In time, health care providers being the technologically sophisticated population may be able to provide higher response rate in web-based survey with the improvement of internet accessibility and successful technology adoption (Weible Wallace, 1998). On the whole, ongoing study is required to monitor the evolution of health care research so that the researchers can decide on the suitable method for their studies.

Accepting Disabilities in On His Blindness by John Milton Essay example

The narrative poem â€Å"On his Blindness,† written by John Milton, is an Italian sonnet which reflects upon a religious man’s perspective of how to accept ones disabilities. The poet is effective in doing so, as he uses both figurative imagery and religious references to convey the struggle and challenges that the disabled endure. "On his Blindness," is a poem that reveals a religious man’s acceptance of his lack of vision through a conversation with â€Å"Patience†. Milton often refers to his inability to see by using figurative imagery to contrast light and dark images throughout the poem. This type of imagery helps in portraying his reflection on his past life, when he was not blind, to the different life he leads now. The positive and negative images allow for various interpretations of light and dark. Milton first professes his blindness by making a reference to his lack of light in stating that his, â€Å"†¦light is spent,† (1) establishing a connection between â€Å"light† and â€Å"talent†. In reference to his sight, using the word â€Å"spent† means that his eyesight has diminished and his days of...

Comparing Keynesian Economics and Supply Side Economic Theories :: Economy

Comparing Keynesian Economics and Supply Side Economic Theories Two controversial economic policies are Keynesian economics and Supply Side economics. They represent opposite sides of the economic policy spectrum and were introduced at opposite ends of the 20th century, yet still are the most famous for their effects on the economy of the United States when they were used. The founder of Keynesian economic theory was John Maynard Keynes. He made many great accomplishments during his time and probably his greatest was what he did for America in its hour of need. During the 1920's, the U.S. experienced a stock market crash of enormous proportions which crippled the economy for years. Keynes knew that to recover as soon as possible, the government had to intervene and put a decrease on taxes along with an increase in spending. By putting more money into the economy and allowing more Americans to keep what they earned, the economy soon recovered and once again became prosperous. Keynes ideas were very radical at the time, and Keynes was called a socialist in disguise. Keynes was not a socialist, he just wanted to make sure that the people had enough money to invest and help the economy along. As far as stressing extremes, Keynesian economics pushed for a â€Å"happy medium† where output and prices are constant, and there is no surplus in supply, but also no deficit. Supply Side economics emphasized the supply of goods and services. Supply Side economics supports higher taxes and less government spending to help economy. Unfortunately, the Supply Side theory was applied in excess during a period in which it was not completely necessary. The Supply Side theory, also known as Reganomics, was initiated during the Regan administration.

Privacy and Confidentiality in the Electronic Medical Record Essay

It was just yesterday when Electronic health records was just introduced in healthcare industry. People were not ready to accept it due to higher cost and consumption of time associated in training people and adopting new technology. Despite of all this criticism, use of Internet and Electronic Health records are now gaining its popularity among health care professionals, as it is the most effective way to communicate with patient and colleagues. More and more hospitals and clinics are getting rid of paper base filling system and investing in cloud base storage. According to HIMSS The Electronic Health Record (EHR) is a longitudinal electronic record of patient health information generated by one or more encounters in any care delivery setting. It includes information from patient demographics, medications, to the laboratory reports. Introduction of Electronic Medical Records in healthcare organizations was to improve the quality care and to lessen the cost by standardizing the means of communication and reducing the errors. However, it raises the â€Å"eyebrows† of many when it comes to patient confidentiality and privacy among healthcare organization. The Problem is 1. Transfer of Information- The problem is remote access of the health records and pooling of large number of data for various purposes like research program and lab work, may lead to an error and confusion. 2. Lack of information centralization- Many patients keep their own records of blood sugars, weight and blood pressure by using various Internet tools. However, healthcare providers cannot access these records because they cannot streamline those records with EHR. 3. Security theft - Internet tools like Google health and Microsoft Vault provides conveni... ...idence of users by agreeing to the policy that the data submitted to their cloud platform will be kept confidential. (Ryan, 2011) The cloud computing is still under development but if it can manage to maintain information privacy and confidentiality than it will become revolutionary in healthcare field. And we never know, in future science and technology might introduce more advanced level of apps and service with enhanced level of privacy and security measures. Patient personalized health cards are also long underling technology that might provide patient a freedom of owning his/her PHI. Transferring data from one hospital to another wouldn’t be a challenge with this password protected health cards. Privacy wouldn’t be much of an issue as all the information is stored in the chip of the card that can be retrieve by a healthcare provider or by patient when needed.

Genetically Modified Organisms- a Step Ahead or a Step in the Wrong Direction?

Genetically modified organisms- a step ahead or a step in the wrong direction? Paulina Langowska Genetically modified organisms, also known as GMO, are such organisms whose genetic material has been artificially changed using genetic engineering. Genetic engineering, to put it simply, is altering the DNA technology, using DNA molecules from various organisms and using this molecules to create a brand new set of genes. Then the set of genes is added to an organism’s genome. Below is shown an exchange of genes in corn, which is supposed to protect it from various insects.Genetic engineering can also change the color of the plant, make it resistant to difficult weather conditions, insects and viruses. The beginnings of genetic engineering take us back to the year 1973, when the first recombinant bacteria- a bacteria that has been genetically modified- was created. It was Escherichia coli, which from that point on became a popular lab rat used in genetic engineering. This creation led to discussions whether genetic modifications are safe and needed. The first conference when potential health risks were discussed took place in 1975.In late 1980’s in USA and Canada began an experimental usage of genetic engineered plants in a small scale. In 1990’s, after the approval for a larger scale, genetic engineering was more widely spread across the countries. From that point on, the interest in genetically modified organisms grew year by year. However, even though genetically modified organisms have gained population, the benefits of it and its harmlessness is disputable. Researches on lab pets show many harmful consequences.Some scientists decided to try and feed rats with genetic engineered potatoes. It was supposed to make them produce their own natural insecticide. But the results weren’t exactly as they were expected. Rats’ cells developed in a proliferative way and potentially cancerous cells. Also, the development of their brain and liver was inhibited and they suffered from an immune system damage. Also, another research was done in Russian Academy of Sciences. This time, female rats were fed genetically modified soy before and during pregnancy and also hile feeding their offspring. This time, the results included: * About 55% of offspring died during 3 weeks after the birth (compared to 9% of mortality among those fed with non-genetically modified soy) * Offspring was significantly smaller compared to other as well as their organs (heart, liver, kidneys, etc. ) * Both mothers and their children were very aggressive and anxious * When male and female (both form genetically modified soy fed mother) were paired, they were unable to conceive children.Although the results of this experiments are to be taken with a grain of salt, they are still alarming and disturbing due to the wide discrepancies between the GM soy fed rats and the control ones. The health damages found in rats fed with genetically modified potato es is just as much worrying. The reason rats are used for such experiments is that their morphology and biochemical structures are very similar to the human ones. That is why those experiments, as well as similar ones, provoke an essential question- is genetically modified food harmful to people.The answer to this question is very disputable. Some scientists claim that genetically modified foods are completely safe and otherwise they wouldn’t be approved. But there are numerous articles about possible harmful effects of genetically modified foods and they can’t be ignored. The main concern is allergies. Main aim of getting a new set of gene to an organism’s genome is to create a new protein and every protein is potentially triggering to allergic reactions. The problem with GM foods is that its protein are completely new and we can’t be sure about its effect.Truth be told, people (mainly in USA, where genetic engineered food is the most common) often consu me GM products without being aware of it- if you live in the USA and ate cheddar cheese in the past few years it is more than likely that you ate a genetically manipulated food, since genetic engineering is currently the most successful in cheddar cheese. Some say that genetically modified products they unwillingly consumed are to stand accused for their new allergies. Other concerns involve immunity system damage and stunted organ growth, however they are mostly seen in lab pets and are yet to be proved to occur.Another reason why genetic engineering receives so many criticism from the ethical point of view. Because if we can change genes in cheese or potatoes, what’s stopping us from changing genes in people? Scientists and psychologists are afraid that genetic engineering will become so developed that designing unborn children will happen on a daily basis. Parents will choose gender, height, hair color etc. From this point there’s not much to go to create an artific ial world, ruled by genetic engineering, looking like taken out of Huxley’s book.Futhermore, genetically modified organisms have a huge impact on our environment. One of the problems is gene flow. Gene flow is a natural occurring phenomenon that results in getting one organism’s DNA and transporting it to another one, be it from the same species or not. Some people are afraid that the engineered genes may spread and push out other, not modificated, plants. Yet another drawback is that they can be harmful to other organisms. Genetic engineering in plants such as crop is mostly focused on creating a defensive system against insects.But often, the newly created insecticide can be harmful to other, non-target organisms. Some sources agree that the existence of genetically engineered maize most commonly found in corn had a negavite impact on population of monarch butterflies living near the field, because they fed with plants dusted by the pollen from the corn maize. Both t hese phenomena’s can led to destroying natural biodiversity. So this leads us to a question: if genetic engineering has so much disadvantages, why is it still done and money is spent for researches?The truth is that even if it has many drawbacks, it still have many advantages that for some people are worth all the effort. Negative poster about GM foods One of them is that it is said to help us create food that is much more nutritious. It can be done by inserting a specific genes that are supposed to produce vitamins etc. to various crops. A well known case is inserting the gene making the vitamin A levels in rice much higher. Rice feeds currently more than 50% of the world population, but is not high in vitamins and other nutrients.Modifying it in such a way that It contains more vitamin A could help reduce deficiency resulting in blindness. If it was to be done successfully with other food products it would probably really help with fighting the malnutrition in third world o r developing countries. Moreover, genetic engineering can decrease crop failure. Crop failure is a very big issue and it is said to increase due to climate changes. Because of them, price of food gets higher, some countries need to ban all the export of some products (for example Russia banning wheat export in 2010) and ometimes it even gets so bad country really suffers from famine, especially when we consider developing countries. That’s why GMOs are so tempting to scientist. They hold potential for making plants more resistant to various insects and plant diseases. Some corn produce very much food but don’t defend themselves again insects while other that are able to repel insects cannot produce this much food. Therefore, scientists hope that they can combine these to and create a corn and then other plants that repel insects while producing big amounts of food.This also results in using o plants much less chemicals in order to reduce insect and disease damage. Thes e chemicals seriously hurt our environment. Thanks to adoption of genetically engineered of corn, cotton and soybeans during years 1997 and 1998 farmers used 8. 2 million fewer pounds of chemicals. Furthermore, genetically modified organisms are also more resistant to getting overrun or choked up by weeds and other plants fighting for the same nutrients. This results in weeds dying out, leaving room for crop.This and making plants more resistant to insects and diseases makes GMO very profitable. According to some economists, in 2007 farmers made additional $10 billion due to introducing gnetic engineered plants. Yet another advantage of genetic engineering is the fact that it can help us produce new, far more effective vaccines and medicines. Also they can create another form of them- edible vaccines. The idea is to put medication into some plant’s genes and distribute it around the world so that people eat it and get what they need.Scientists have already developed a transge nic potato, that prevented rats from getting rotavirus and E. coli. Hopefully, this idea will get developed and adopted in life, because this could help serious health problems, for example in countries of the third world. To conclude, genetic engineering is a very controversial subject and it surely needs more research. But it holds great potential for fixing many issues, many of them considering developing countries and people dying of starvation. Probably, as more and more investigation is done, health problems are going to be solved.Bibliography Pictures (in order of appearance): 1. http://www. ces. ncsu. edu/resources/crops/ag546-1/helixes3. jpg; date: 8. 05. 2011; author unknown 2. ‘Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods’; Jeffrey M. Smith; publisher: Chelsea Green, 2007 3. http://www. news. cornell. edu/chronicle/99/5. 20. 99/caterpillars. JPEG; date: 8. 05. 2011; Kent Loeffler 4. http://www. anunews. net/blog/wp-content/upl oads/2010/08/aa-frankenfood-cartoon-good-one1. jpg; date: 8. 05. 2011; author unknown Books and webpages: 1. Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods’; Jeffrey M. Smith; publisher: Chelsea Green, 2007 2. ‘Seeds of deception: Exposing industry and government lies about the safety of the genetically engineered foods you’re eating’; Jeffrey M. Smith, publisher: Yes! Books, 2003 3. http://www. sciencedaily. com/releases/2010/10/101007092817. htm; reprinted from materials provided by Univeristy of Leeds, 7. 10. 2010 (date of publishing) 4. http://www. suite101. com/content/the-benefits-of-genetically-modified-food-crops-a218670; Andy Luttrel; 28. 3. 2010 (date of publishing) 5. http://www. ehow. com/list_6019041_advantages-benefits-gmo. html; Gregory Hamel; 8. 05. 2011 (date of using) 6. http://en. wikipedia. org/wiki/Genetically_modified_organism; Yobot; 6. 05. 2011 ———————⠀”——————– [ 1 ]. http://www. ces. ncsu. edu/resources/crops/ag546-1/ [ 2 ]. http://en. wikipedia. org/wiki/Genetically_modified_organism#History [ 3 ]. http://www. seedsofdeception. com/documentFiles/120. pdf [ 4 ]. http://www. suite101. com/content/the-benefits-of-genetically-modified-food-crops-a218670 Genetically Modified Organisms- a Step Ahead or a Step in the Wrong Direction? Genetically modified organisms- a step ahead or a step in the wrong direction? Paulina Langowska Genetically modified organisms, also known as GMO, are such organisms whose genetic material has been artificially changed using genetic engineering. Genetic engineering, to put it simply, is altering the DNA technology, using DNA molecules from various organisms and using this molecules to create a brand new set of genes. Then the set of genes is added to an organism’s genome. Below is shown an exchange of genes in corn, which is supposed to protect it from various insects.Genetic engineering can also change the color of the plant, make it resistant to difficult weather conditions, insects and viruses. The beginnings of genetic engineering take us back to the year 1973, when the first recombinant bacteria- a bacteria that has been genetically modified- was created. It was Escherichia coli, which from that point on became a popular lab rat used in genetic engineering. This creation led to discussions whether genetic modifications are safe and needed. The first conference when potential health risks were discussed took place in 1975.In late 1980’s in USA and Canada began an experimental usage of genetic engineered plants in a small scale. In 1990’s, after the approval for a larger scale, genetic engineering was more widely spread across the countries. From that point on, the interest in genetically modified organisms grew year by year. However, even though genetically modified organisms have gained population, the benefits of it and its harmlessness is disputable. Researches on lab pets show many harmful consequences.Some scientists decided to try and feed rats with genetic engineered potatoes. It was supposed to make them produce their own natural insecticide. But the results weren’t exactly as they were expected. Rats’ cells developed in a proliferative way and potentially cancerous cells. Also, the development of their brain and liver was inhibited and they suffered from an immune system damage. Also, another research was done in Russian Academy of Sciences. This time, female rats were fed genetically modified soy before and during pregnancy and also hile feeding their offspring. This time, the results included: * About 55% of offspring died during 3 weeks after the birth (compared to 9% of mortality among those fed with non-genetically modified soy) * Offspring was significantly smaller compared to other as well as their organs (heart, liver, kidneys, etc. ) * Both mothers and their children were very aggressive and anxious * When male and female (both form genetically modified soy fed mother) were paired, they were unable to conceive children.Although the results of this experiments are to be taken with a grain of salt, they are still alarming and disturbing due to the wide discrepancies between the GM soy fed rats and the control ones. The health damages found in rats fed with genetically modified potato es is just as much worrying. The reason rats are used for such experiments is that their morphology and biochemical structures are very similar to the human ones. That is why those experiments, as well as similar ones, provoke an essential question- is genetically modified food harmful to people.The answer to this question is very disputable. Some scientists claim that genetically modified foods are completely safe and otherwise they wouldn’t be approved. But there are numerous articles about possible harmful effects of genetically modified foods and they can’t be ignored. The main concern is allergies. Main aim of getting a new set of gene to an organism’s genome is to create a new protein and every protein is potentially triggering to allergic reactions. The problem with GM foods is that its protein are completely new and we can’t be sure about its effect.Truth be told, people (mainly in USA, where genetic engineered food is the most common) often consu me GM products without being aware of it- if you live in the USA and ate cheddar cheese in the past few years it is more than likely that you ate a genetically manipulated food, since genetic engineering is currently the most successful in cheddar cheese. Some say that genetically modified products they unwillingly consumed are to stand accused for their new allergies. Other concerns involve immunity system damage and stunted organ growth, however they are mostly seen in lab pets and are yet to be proved to occur.Another reason why genetic engineering receives so many criticism from the ethical point of view. Because if we can change genes in cheese or potatoes, what’s stopping us from changing genes in people? Scientists and psychologists are afraid that genetic engineering will become so developed that designing unborn children will happen on a daily basis. Parents will choose gender, height, hair color etc. From this point there’s not much to go to create an artific ial world, ruled by genetic engineering, looking like taken out of Huxley’s book.Futhermore, genetically modified organisms have a huge impact on our environment. One of the problems is gene flow. Gene flow is a natural occurring phenomenon that results in getting one organism’s DNA and transporting it to another one, be it from the same species or not. Some people are afraid that the engineered genes may spread and push out other, not modificated, plants. Yet another drawback is that they can be harmful to other organisms. Genetic engineering in plants such as crop is mostly focused on creating a defensive system against insects.But often, the newly created insecticide can be harmful to other, non-target organisms. Some sources agree that the existence of genetically engineered maize most commonly found in corn had a negavite impact on population of monarch butterflies living near the field, because they fed with plants dusted by the pollen from the corn maize. Both t hese phenomena’s can led to destroying natural biodiversity. So this leads us to a question: if genetic engineering has so much disadvantages, why is it still done and money is spent for researches?The truth is that even if it has many drawbacks, it still have many advantages that for some people are worth all the effort. Negative poster about GM foods One of them is that it is said to help us create food that is much more nutritious. It can be done by inserting a specific genes that are supposed to produce vitamins etc. to various crops. A well known case is inserting the gene making the vitamin A levels in rice much higher. Rice feeds currently more than 50% of the world population, but is not high in vitamins and other nutrients.Modifying it in such a way that It contains more vitamin A could help reduce deficiency resulting in blindness. If it was to be done successfully with other food products it would probably really help with fighting the malnutrition in third world o r developing countries. Moreover, genetic engineering can decrease crop failure. Crop failure is a very big issue and it is said to increase due to climate changes. Because of them, price of food gets higher, some countries need to ban all the export of some products (for example Russia banning wheat export in 2010) and ometimes it even gets so bad country really suffers from famine, especially when we consider developing countries. That’s why GMOs are so tempting to scientist. They hold potential for making plants more resistant to various insects and plant diseases. Some corn produce very much food but don’t defend themselves again insects while other that are able to repel insects cannot produce this much food. Therefore, scientists hope that they can combine these to and create a corn and then other plants that repel insects while producing big amounts of food.This also results in using o plants much less chemicals in order to reduce insect and disease damage. Thes e chemicals seriously hurt our environment. Thanks to adoption of genetically engineered of corn, cotton and soybeans during years 1997 and 1998 farmers used 8. 2 million fewer pounds of chemicals. Furthermore, genetically modified organisms are also more resistant to getting overrun or choked up by weeds and other plants fighting for the same nutrients. This results in weeds dying out, leaving room for crop.This and making plants more resistant to insects and diseases makes GMO very profitable. According to some economists, in 2007 farmers made additional $10 billion due to introducing gnetic engineered plants. Yet another advantage of genetic engineering is the fact that it can help us produce new, far more effective vaccines and medicines. Also they can create another form of them- edible vaccines. The idea is to put medication into some plant’s genes and distribute it around the world so that people eat it and get what they need.Scientists have already developed a transge nic potato, that prevented rats from getting rotavirus and E. coli. Hopefully, this idea will get developed and adopted in life, because this could help serious health problems, for example in countries of the third world. To conclude, genetic engineering is a very controversial subject and it surely needs more research. But it holds great potential for fixing many issues, many of them considering developing countries and people dying of starvation. Probably, as more and more investigation is done, health problems are going to be solved.Bibliography Pictures (in order of appearance): 1. http://www. ces. ncsu. edu/resources/crops/ag546-1/helixes3. jpg; date: 8. 05. 2011; author unknown 2. ‘Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods’; Jeffrey M. Smith; publisher: Chelsea Green, 2007 3. http://www. news. cornell. edu/chronicle/99/5. 20. 99/caterpillars. JPEG; date: 8. 05. 2011; Kent Loeffler 4. http://www. anunews. net/blog/wp-content/upl oads/2010/08/aa-frankenfood-cartoon-good-one1. jpg; date: 8. 05. 2011; author unknown Books and webpages: 1. Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods’; Jeffrey M. Smith; publisher: Chelsea Green, 2007 2. ‘Seeds of deception: Exposing industry and government lies about the safety of the genetically engineered foods you’re eating’; Jeffrey M. Smith, publisher: Yes! Books, 2003 3. http://www. sciencedaily. com/releases/2010/10/101007092817. htm; reprinted from materials provided by Univeristy of Leeds, 7. 10. 2010 (date of publishing) 4. http://www. suite101. com/content/the-benefits-of-genetically-modified-food-crops-a218670; Andy Luttrel; 28. 3. 2010 (date of publishing) 5. http://www. ehow. com/list_6019041_advantages-benefits-gmo. html; Gregory Hamel; 8. 05. 2011 (date of using) 6. http://en. wikipedia. org/wiki/Genetically_modified_organism; Yobot; 6. 05. 2011 ———————⠀”——————– [ 1 ]. http://www. ces. ncsu. edu/resources/crops/ag546-1/ [ 2 ]. http://en. wikipedia. org/wiki/Genetically_modified_organism#History [ 3 ]. http://www. seedsofdeception. com/documentFiles/120. pdf [ 4 ]. http://www. suite101. com/content/the-benefits-of-genetically-modified-food-crops-a218670

Business Plan for Small Business Essay

Introduction While food trucks are very popular in the U.S, it seems under the strict by-laws in Ottawa as well as other cities in Canada as the government want to protect its citizens. With a growing demand for food trucks, the City of Ottawa has been forced to loosen restrictions on the mobile eateries, much to the approval of locals as well as chefs trying to make a mark on the culinary environment. In 2012, City Council approved the New Street Food Vending Program to encourage new, convenient and culturally diverse fare on City streets. There are now a total of 61 street food vendors permitted on Ottawa’s streets (32 trucks & 29 carts). In the spring of 2013, there was an addition of 17 new vendors (10 trucks & 7 carts). From oriental cuisine to Mexican treats, seasonal creations to sustainable seafood, these new vendors will complement the existing mix of street foods vendors and satisfy the diverse appetites of residents and tourists alike. According to the Ottawa’s new street food vending program, a food truck cannot be greater than 10 meters in length (33 feet), by 2.6 meters in width (8.5 feet), by 4.3 meters in height (14 feet). Refreshment trucks must: be clean and sanitary all the times be in compliance with size regulations be safe and stable condition and state of good repair have recycling and trash receptacles outside of the unit have a trade name written on both sides of vehicle with letters no smaller than 7cm in height be removed from City streets during non operating hours (11pm – 5:30am) not be left unattended for longer than 30 minutes during operating hours In addition, all licenses and permit holders must: dispose of grease and water in accordance with all laws and regulations ensure trash/recyclables resulting from the vending activity are collected and removed from the vending area before leaving for the day. Street Vending Insurance Information As a condition of being issued a mobile refreshment vehicle or cart license, you are required to obtain and maintain General Commercial Liability Insurance coverage which meets the following requirements: insurance for Public Liability and Property Damage for vehicles with a limit of not less than $2,000,000 per occurrence insurance for Public Liability and Property Damage for carts with a limit of not less than $1,000,000 per occurrence the City of Ottawa is named as an additional insured the policy must contain an endorsement to provide the City with 30 days prior notice of cancellation or change that would diminish coverage A mobile refreshment vehicle or cart license will not be issued until sufficient proof of insurance has been received and approved. Arrange for a vehicle or cart inspection Prepared to schedule for final inspection in time through By-law and Regulatory Services Branch. Contact Officer Jacqueline Mundy at 613 580 2424 EXT 33340 or by e-mail at jacqueline.mundy@ottawa.ca to arrange your on-site inspection. Food service inspection across Canada is generally carried out by these organizations: provincial governments, municipalities and regional health authorities Executive Summary The business is the restaurant/service industry. It is important for us to understand that customers are our top priority, and for this reason our business is entirely devoted to serving their needs There was recently an article in globe and mail about food allergies in Canada: â€Å"It is estimated that 5 to 6 per cent of young children and 3 to 4 per cent of adults suffer from food allergies. Nearly 1 per cent of the population is affected by celiac disease; for them, the consumption of foods containing gluten can lead to long-term complications.† (Galloway, 2012) The general public should not be worried for their health when they go out to enjoy a meal with loved ones, they should not have to concern themselves with counter-active measures every time they dine away from home. The Food Truck is a limited partnership and has both limited and general partners. The Food Truck will strive to provide the highest quality of food and service to their customers. This business idea had been put together by five people from different parts of the world, making a total contribution of $54543. The Food Truck targets a wide variety of markets, people from all parts of the world. Our number one goal is to make customers happy, no matter the cost, so that they feel happy, confident and motivated to recommend us to their friends, family and colleagues The Food Truck specializes in allergy free food. The menu that ‘The Food Truck’ has is all allergy-free products. However, we target all the potential customers but our biggest target market is people with food allergies or intolerance and these individuals are definitely going to love this food. People on limited diets experience challenges finding food that they can enjoy and The Food Truck will provide a simple and convenient dining experience. According to the analysis, a rough sketch of costs and expenses that are going to occur after selling 200 menu items a day will be: Due to the nature of our product, and the service our business provides to the community, our target market can be both broad and focused at the same time. It is broad in the sense that we will be serving the entirety of the Ottawa region on a region-by-region basis, a population that can be narrowed demographically to only an estimate of those people who have a food allergy or intolerance. For the first six months of business operations, we are simply looking to breakeven in terms of profitability. Any extra earned above and beyond our costs can be used to improve or upgrade our business, so that when our pricing objectives change, we can be one step ahead in terms of our ability to offer a better, more inclusive product. As our price objectives increase, we can further use the projected increase in profitability to both upgrade our primary location, and begin planning for  expansion. Based on initial investments by the management team, to create our start-up ownership spread in the business’ shares, we have $20,000 to apply to our beginning costs in this business venture (100 shares x $200/share). This will cover around half of the purchase of a food truck to use (Lagorio, 2010), or the total licensing fees and partial inventory needed to get started. This brings us up short around $60,000-$75,000 to cover our start up costs and first year expenses to ensure our business runs smoothly and has the time to begin showing its own profit. This report will analyze the very crucial information for the allergy food truck business. The information will be divided into different categories for better illustration. We will first discuss how our food truck business is unique and different from other types of food truck business. This report will give each individual or grouped investor better understanding of our unique food truck business and demonstrate great potential and opportunity that the allergy food truck has. And since the funding covers 90% of the start-up cost, it shouldn’t be hard for the owners to easily cover any unexpected expenses that can happen in business. And in case the funding is not granted, we have a backup plan (Plan B). So then we will be looking for other forms of financing, beginning with business loans from banks, and other investors. Manufacturing and Operation Plan The first step in our plan will be getting licensed from the City of Ottawa. Food truck design is also crucial. It’s almost like designing a new kitchen for a new restaurant. Because the food truck is smaller than most of restaurant kitchens, every inch of the space has to be utilized. A designated area for cooking, storing, and serving is needed. Dry goods, paper goods and other perishable items will be stored in the cabinets and cupboards which will be secured while driving. Built-in prep counter will be made of stainless steel and all the hazardous materials will always be kept away from food and serving utensils. Since we only serve specific items in our menu, we’ll use a medium size truck that can give us enough space to prep and serve. The serving window and the kitchen prep area will be made of stainless steel. All the freezers and coolers will be bolted for safety. In summer the ideal places are beaches and the Byward market. This truck will give enough space for employees to do their jobs and will also allow customers to order and get their food with ease. According to my analysis, a rough sketch of costs and expenses that are going to occur after selling 200 menu items in a month will be: Once the menu and business hits the market, the company will expand its business by buying a bigger truck which will have larger kitchen and serving area and where people can enjoy their food in the truck. So basically, it will be a mobile restaurant. Customers will have two choices, either enjoying their food on the roof or take out. The units will be equipped with proper ventilation and electrical outlets. The outside counter will hold sausages, napkins and all stuff like that as shown in first image. An awning over the window will also be handy in case of rain or bad weather (Mealy). The ownership and shares will cover the expenses for the first year and the licensing cost. The government funding will cover the cost of the truck and other expenses that cannot be covered by owners. And in case government funding is not granted, plan B will cover the cost of truck and other expenses. Once the business is up and running, the target is to sell between 7200-8000 items over the year, which means 15-20 items per day on average, which is easily achievable. After selling 7200 items, projected net profit after paying wages are calculated around $35000 which can be divided between the owners. Human Resources Plan The Key members of our business team are Suzanne Crabtree, Brent Grinstead, Phuong Anh Phan, Ding Sun and Amrinder Singh. Each member holds a varying number of shares for the company as detailed below: Name# Shares Held% Ownership Suzanne Crabtree40[40%] Brent Grinstead 30[30%] Phuong Anh Phan10[10%] Amrinder Singh10[10%] Ding Sun10[10%] Phuong Anh Phan graduated from Interior Decorating Program iscurrently completing Small and Medium Enterprise Management Program. Phuong Anh has worked 1 year as a designer at UMA, a design company. After that, 2 years of work experience were completed as an office administrator and designer at Markham Center Realty. Amrinder Singh completed high school in India before deciding to go overseas for higher studies and chose Algonquin College. He has worked as a cashier in a bank in India. In Canada, he has done roofing, worked in warehouses, mac’s as well as security positions. From all of this experience he has learnt how to run a business and things that we should and shouldn’t do. Ding Sun was originally born in China and at the age of fifteen came to Canada. Elementary and middle school was completed in China. High school was completed in Canada. Ding transferred from the University of Ottawa to Algonquin College for post-secondary studies. After an unhappy experience at the University of Ottawa, Ding decided to take business administration with a major in accounting. Ding Sun has worked in a dollar store as a store worker and cashier for one summer also as an assembler for a small factory. Outside of school Ding enjoys listening to music and playing video games. Brent Grinstead has switched educational goals twice in the last five years. Because of this, he has a diploma in Radio Broadcasting, a semester’s worth of pre-design courses, and his current program is Business Administration with a major in Accounting. Through his work in the Radio Broadcasting program, he has learned how to juggle multiple tasks at once. During his time as a radio station manager he was responsible for creating the structure for how the material was played over the air, scheduling students for air time, and both scheduling and approving commercial and music content. Business Administration has helped him learn new ways of looking behind the scenes of the business world, as well as providing many opportunities to gain new skills with those things in mind. He has learned how to do a wide range of new tasks such as writing fund proposals, how to write a variety of business reports, creating and presenting marketing strategies to help existing companies, and learning how to properly present financial statements at the end of fiscal periods. In his varied work experience with a mix of duties, Brent has learned a variety of skills including time management in an office setting, how to manage tasks according to importance, how to deal with the post public, and how client records and receivables were maintained. Suzie Crabtree completed her early education in the gifted program in Ottawa which helped teach her valuable learning and communications skills. After high school she began her post secondary education with three years at Carleton University. When she discovered that it was not the right fit, she transferred over to Algonquin College to complete Business Administration. In terms of work experience, she has worked for the City of Ottawa, the Federal Government, a toy store and McDonald’s. All of these experiences have provided her with exposure to a variety of different tasks. She has an excellent understanding of human resources and how to manage a successful team. She is a great communicator and is able to provide excellent customer service. These work experiences have also allowed her to have an inside look at the finances and other procedures involved in running a business such as inventory and payroll. Before we begin to hire staff for The Food Truck, each member of the management team will need to undergo some training in food allergies and intolerances so that they are better prepared to run the business and help  hire and train new staff. Due to a lack of relevant experience, menu creation and planning will have to be outsourced. As well, outside help will have to be brought in to train staff on new menu items. The Food Truck will require a total of eight (8) employees’ altogether. There will be one (1) full-time Manager, one (1) full-time Assistant Manager, one (1) full-time cook, one (1) full-time cashier, two (2) part-time cooks, and two (2) part-time cashiers. This balance of staff will allow The Food Truck to offer a reasonable range of working hours while still working to control labour costs. The Manager and Assistant Manager will be responsible for all of the day-to-day activities of the business and the business team listed above will oversee the overall running of the business. Our job application for The Food Truck is provided below. We are looking for employees with experience as a cook or cashier depending on the position applied for. Our Manager and Assistant Manager will need to have previous managerial experience in a food-related business. They should possess excellent administrative and analytical skills. They should be planning-oriented, cautious and focused on the short term. Our cooks and cashiers should have some previous experience in their related area and should be open to receiving training related to food allergies and intolerances. Experience is not mandatory and we are willing to train new individuals. Our cashiers must be friendly and outgoing and must possess excellent customer service skills. Experience handling money would be an asset for the cashiers. All individuals must be willing to work as a part of a team and must understand the close quarter’s nature of the food truck business. The cooks should also be friendly in nature since they will be working as a part of a team in a cramped space. All individuals must be responsible and committed to coming to work on time and doing a great job. To evaluate employees there will be periodic performance review sessions. The first review session will be a probationary session and will take place 60 days after hire. This session will determine whether or not the employee has a future with the organization. After the initial probationary session,  performance reviews will occur every 6 months. These performance reviews will allow employees’ to discuss ideas, questions, complaints and job expectations. Employee behaviour and attitudes will also be monitored on a daily basis and discussions regarding performance may take place at any point between review sessions. Wage increases will occur on a yearly basis with a performance review session at the end of the fiscal year. Employees will start off with a competitive wage varying from minimum wage to higher levels based on their experience, training and performance. Employees will be offered bonuses and incentives for working special events and help to attract and retain customers. Marketing Plan The Concept Our product is specifically targeted at people who have an allergy or intolerance to certain foods or food ingredients. We are striving to give them an alternative, healthy, safe option with respect to their needs with regards to these intolerances when they are looking for food options away from home. Because allergies are not a limited condition to a particular age group, the beginnings of our targeting will revolve around the population of Ottawa, from families with young children at home to college students to the elderly, anyone with an allergy or intolerance will fall within the realm of our market. We are looking to target those that are health conscious and looking for an alternative to the regular run-of-the-mill take-out food options in the city. Market Breakdown Due to the nature of our product, and the service our business provides to the community, our target market can be both broad and focused at the same time. It is broad in the sense that we will be serving the entirety of the Ottawa region on a region-by-region basis, a population that can be narrowed demographically to only an estimate of those people who have a food allergy or intolerance. The total population of the city of Ottawa was projected at  roughly 920,178 people for 2011, based on three possible scenarios the city officials examined, and an average taken of the results (City of Ottawa, 2001-13). Taking this number, we can further narrow our market by only targeting those that self-report an allergy or food intolerance, which is roughly 7% of Canadians (Health Canada, 2012). Using this percentage, we can limit our target market to around 64,412 people in the Ottawa region. Now, further, according to a study done by Statistics Canada, roughly a quarter of people in Ontario (26.8%) consume food from a fast food outlet on a regular basis (Garriguet, 2004), which further narrows our potential target market to around 17,262 regular users. The rest of the projected market (the remaining 47,150) can still be sought after as occasional users, but can’t be relied upon for a regular consumer or income base. Advantages and Disadvantages Because we will be operating a food-based business, there are a few advantages and disadvantages to consider, which include the following: Advantages Disadvantages We offer a unique product, and it is the sole product we market, making our niche market fill very focused We have analyzed and are trying to fill a very specific consumer need We can broaden our consumer base by reaching out to people who don’t have allergies, strictly on the premise that our food is a healthier alternative to regular take-out We are able to modify our menu as needed to better represent what our consumers are asking for or looking for in this kind of setting Alternatively, we can modify our menu based on profitability of items, trying new options with more inexpensive ingredients There are a wide range of food providers currently on the market (with some restaurants already offering allergy and intolerance alternatives) Allergy alternatives (making the same dishes with allergy conscious ingredients) can be more expensive to supply Starting up with one location may make it difficult to reach the broadest possible consumer base, until the foundation is reached and the business expands Proximity to other food providers may provide unnecessarily high levels of competition, making it difficult to  make an impact when starting up Environmental Analysis On top of these advantages and disadvantages, there are also a number of other environmental factors to be considered when evaluating our ability to make a strong market entry. Factors such as the competing businesses currently in the market, the legal climate and regulations specific to our business type, the political climate in the city (if relevant to our business), technological progress that may impact our business, the economic stability of the region, and any socio-cultural factors that may influence our target consumers either for or against our offerings. Some of the main points for each of these factors are summarized in the table below: Factor Description/Details Competition Based on a look at the food trucks around Ottawa that have reportedly been open recently (and can be considered our direct competition, due to the nature of business), only one in 22 boasts having gluten-free and vegetarian alternatives (and at least three are strictly dessert/snack style foods) (Street Food App, 2013), which further strengthens our niche, as consumers would need to venture into a restaurant to find other options. As well, 22 food trucks serving all of Ottawa makes it both an obviously lucrative venture, and a rather thinly spread one. Legal There are many regulatory acts in Canada concerning the sale of food, which is understandable, due to the consumable nature of food products, and the ramifications of bad foods. From acts concerning dairy products, to those concerning agriculture, to those that cover the licensing of food sales (Canadian Food Inspection Agency, 2013), all would need to be considered in beginning the start-up plans for our business. Political N/A Economic The average income of an Ottawa family in 2010 was $94,700 (Statistics Canada, 2012), which, when tied into the previous stated market size numbers, we can easily state with confidence that there are around 16,000 targetable families in the Ottawa region with this average income level. In addition, when tying the similar food economy to this, when taking into account that there are only 22 similar businesses open in Ottawa at any given time (most of which don’t offer allergy alternatives), the demand for a product similar to our own is fairly high, with a low supply. Technological The main technological factors that impact our business are any advances in allergy treatment. Elizabeth Landau of CNN reported that new experiments involving gradual exposure to allergens for people with severe allergies to foods such as peanuts has shown promise in increasing the tolerance of these people to the reaction-inducing foods (2010). With time, advances such as this could make allergy-free foods unnecessary, causing our business model to become obsolete. However, there is still no true cure for allergies. Socio-Cultural We are aiming to provide a location where the clientele can feel as though their allergies are understood as allergies and not as preferences (Hadley, 2006). As well, we are providing the assured cleanliness that people with allergies will come to expect, being assured that their food hasn’t come into contact with any risk factors, ensuring their comfort in dining out at our locations. The Plan We are looking to fill a very noticeable gap in the food market of the Ottawa region with a business that provides allergy conscious foods, foods that are provided with the guarantee that they have not come into contact with our individual consumers’ intolerances or allergies. We intend on doing this from a food truck style location, something that can be moved from location to location to better provide for our broadly spaced consumer base. This will also provide us with a higher ease of expanding the business as it begins to gain traction in the community, as we can simply purchase a new truck as the funds become available to better provide for our clientele. Pricing In terms of pricing, upon market entry, we intend on pursuing a penetrative pricing strategy, ensuring our prices fall slightly below the market average in order to encourage consumers to approach our business to satisfy their needs. As our client base increases, we can adopt a more aggressive pricing strategy like status quo to begin to increase our profitability as a business. Projections for this switch will fall around the six month after opening mark, in order to give our business the time it needs to properly establish a presence in both the market and the community it serves. Further down the line, we may adopt an even higher pricing strategy, leaning for towards premium pricing, to ensure we can offer the best product possible to our consumers. As we gain consumer base, and as their individual needs become prevalent, it may become clear that we aren’t equipped to satisfy all of their needs at the current cost point. Increasing our pricing in such a way shouldn’t discourage loyal consumers, but will enable us to better approach a broader, more inclusive menu of products that has the potential to vastly increase and improve our client relations. For the first six months of business operations, we are simply looking to breakeven in terms of profitability. Any extra earned above and beyond our costs can be used to improve or upgrade our business, so that when our pricing objectives change, we can be one step ahead in terms of our ability to offer a better, more inclusive product. As our price objectives increase, we can further use the projected increase in profitability to both upgrade our primary location, and begin planning for expansion. Distribution Our distribution plan is purely a point-of-sale endeavour. Consumers would come to our location, and we would serve them allergy free dishes there. As our business grows, however, we may begin to consider catering opportunities to help businesses with staff lunches and similar events. As well, we could delve into simply catering family events for families looking to be able to meet the needs of relatives, children, and so on who have food allergies or intolerances when planning larger family functions. These ideas would be pursued after a proper evaluation of the business model two or three years  into operations, based on how profitable the business is, where the demand for our product stands, how far our business has been able to expand, and whether we have the resources to pursue a venture such as this in addition to our standard operations. Advertising/Promotion Advertising efforts should be focused in the month prior to opening, for a huge push towards the grand opening of the business. The following outlines some of the standard rates available for advertising in Ottawa and the area: Advertising Method Costs Associated Newspaper Standard advertising with a newspaper such as the Ottawa Citizen ranges up to $60 an ad for their online site (Ottawa Citizen, 2013), something that would be worth considering as the online movement for news and newspapers has been fairly large, as traditional print media has started to decline in popularity. This would make it fairly easy to run an effective newspaper campaign for around or under $500 in the weeks leading up to the opening of our business. Radio Based on a contact at KISS FM in Ottawa, a standard rate for a 30 second radio commercial is $115, and they often offer one free for every one purchased (Tompkins, 2013). Because this is more expensive than newspaper advertising, within the last week before opening, we could run an effective campaign for $1150 (4 commercials per day x 5 days) Word of Mouth Word of mouth advertising is often the most important form that can be used, as people are far more willing to believe and trust what their friends have done or experienced than what an advertisement tells them. Following opening the business, it would be profitable to offer small incentives to the initial wave of consumers in order to encourage them to bring their friends out to the food truck (for example, offering 20% off their next dish if they bring a friend with them). The results of this marketing push can easily be determined through an assessment of weekly revenues when weighed against costs. If weeks go by consecutively where there is minimal or no profits showing, then it would be crucial to reassess the plan and make changes where necessary or able to. Though, when there are significant profits showing in the books, it may be wise at that point to continue as planned, to ensure the plan continues to be an effective means of profit generation. Financial Plan Based on initial investments by the management team, to create our start-up ownership spread in the business’ shares, we have $20,000 to apply to our beginning costs in this business venture (100 shares x $200/share). This will cover around half of the purchase of a food truck to use (Lagorio, 2010), or the total licensing fees and partial inventory needed to get started. This brings us up short around $60,000-$75,000 to cover our start up costs and first year expenses to ensure our business runs smoothly and has the time to begin showing its own profit. Funding we are expecting to receive include small business grants from the Government of Canada. This grant and loan system offers to cover up to 90% of the financing required to get a new small business started (Industry Canada, 2013). However, this funding isn’t guaranteed, so we will be looking for other forms of financing, beginning with business loans from banks, and other investors. According to our operating budgets, our two weeks first year costs will run at around $3,940, which will be more than covered with our projected sales numbers, which allow for peak season in the spring and summer months, and a slow season in the late fall and winter months (when people aren’t out on the street as much and running a food truck becomes costly and slightly impractical). In order to break even, we would have to sell 7200-8000 4,124 meal items over the course of the year, at a cost of $5 per item, or an average of 15-2011 items per day, which is a completely feasible goal to meet. With summer months bringing in more customers than the winter, the overflow would easily balance out those slow months, ensuring our goal was met and likely garnering some profits to put towards expansion and annual costs for our second year of business. And if the target is met, we can easily be able to pay a huge part of our debt or use the money in taking the business to the next level . The total projected yearly net income after paying wages are calculated to be around $35000 which can be divided by owners in their respective shares. Exit Strategy Our food truck concept is offering food alternatives without the reaction–including ingredients. Our service is serving the Ottawa communities from all range of different customers and different cultures as well. We hope to raise awareness of food allergies in the city, and demonstrate our own working solution to combat the shortage of allergy-friendly alternatives in the Ottawa area. As the business grows, we plan to turn our food truck shop into a franchise. According to Ottawa Public Health regulations related to food handling and storage, there are currently no restrictions on the types of food that may be sold on the street. On-street food vendors require a mobile refreshment vehicle business license and designated space permit issued by the City of Ottawa. The total annual fee for truck ranges from $4,703 to $6,748. The breakdown of these fees is as follows: Annual Business License Fee for Trucks: $2,981 6 Month Business License Fee for Trucks: $1,945 Annual Designated Space Permit Fee: Truck (Downtown Core): $3,767 Truck (Outside Core): $1,722 Permits and business licenses are issued annually and expire on May 15th. After the initial issuance of the permit and license, it is required to renew the permit and business license within the renewal period of April 25th to May 15th each year. Furthermore, we are aware of policies relating to food truck business as following: Public health oversight of food truck operations The operation of food trucks in public right-of-ways Policy statements pertaining to mobile food vending Economic development programs applicable to food trucks such as financial incentives, social media/technology tools or training Program for encouraging/promoting innovation in food trucks The Food Truck is a Corporation owned by five members. A Corporation Agreement is included to allocate the profits or losses in any ratio agreed to between the partners. Each partner will consult a separate attorney at the outset, and all members should agree on the set terms and conditions of the corporation. We believe that a food truck is a unique business niche; therefore we come up with a mini business review based on our business strategy, competitive landscape analysis, menu fit to consumer demographics, financial performance, management roles and responsibilities, employee qualifications, and community connection. We hope to expand our business to franchise in the next 3 years. However, we also look in consideration if there is an exit scenario for our business during the period or afterward. Because of this, we are focusing our energy on creating a business that buyers will want. We are working on our profitability, competitive edge, sustainability, scalability and corporate culture. In term of selling or passing on our business, we plan to hire the financial, legal tax and business advisor to help shepherd the sale through. This will prevent us  from stressful, time-consuming process fraught with moving parts and paperwork. Along with the financial, legal tax and business advisor, we will also find a business broker banker in the area. This will help us to set a realistic asking price and assembling the necessary marketing materials for our business. The broker will discreetly contact potential buyers on our behalf. When it comes to risks, we are looking into the matters with close focus to identify the current and future problems for further analysis and desired actions required to close the gap. There are vehicle risks, operation risks, and liability risks. For vehicle risks, the risks include auto accidents, fire, theft, flood, wind damage, hail damage and electrical breakdowns. These risks can be lessened through education and training. A commercial auto insurance coverage will help to mitigate the cost of damage and loss of operational readiness due to the physical structure of our business. For operator risks, we are faced with slips, falls, cuts, burns, smoke inhalation and back injury from all the heavy lifting that is required during the workload of the day. We are aware that our employees are our biggest asset and can also be our biggest liabilities. It is important to have them well trained for their jobs and duties. Worker’s compensation insurance will be added in their working contracts. For liability risks, food trucks pose liabilities to employees in many ways. Not only that they may hurt themselves during work, they are also at risk of food-related illnesses and auto accidents that are somewhat unique to food trucks. We are carefully considering investing in business insurance for liability, spoilage insurance, business automobile insurance and worker’s compensation in order to adequately cover their bases. We have also analyzed our competitive landscape that includes competitive food trucks, restaurants, and food carts in the regions of Ottawa. This will keep us up to date of the marketplace and our competitors. Beside the risks, we are building up our business strategy: Business physical location is the priority pick. We are in the process of choosing our business location. There are some options such as near office complexes, downtown urban areas, along busy roads, recreation destinations. We also cater private and public events if we can get the contract. Business physical design is an eye-catch for the first sight customers. Keeping the  menu simple that customers can read easily Keeping the menu at a degree of flavor familiarity which contain locally grown and allergy free ingredients Charging competitive prices. Budget discounts for bad weather (sales can falls up to 50%) Establishing a regular customer base by providing the same quality food and products Keeping a clean and welcoming business environment Having competent leaders and managers who guide the effort and monitor results Being flexible, with a willingness to re-evaluate based on performance feedback and to make necessary changes throughout the process in order to get the desired results As important as business strategy, marketing techniques are a must in this society of social and network. Using word of mouth Using social media (today’s special, chef tips, social only discounts, online to offline social gatherings), network to advertise our business (email marketing) Investing in business cards Hosting a grand opening event to establish our food truck as a member in the local community Having loyalty program for returning customers (Buy 10 get 1 free) Creating awareness by joining in charity funds Serving for holiday parties We are aware that customer service is the most signification investment that we should pay attention to in our business. We will show people that we love what we do. We will try to maintain a great product for a great price. Bibliography Canadian Food Inspection Agency. (2013, April 26). Acts and Regulations. Retrieved July 10, 2013, from Canadian Food Inspection Agency: http://www.inspection.gc.ca/about-the-cfia/acts-and-regulations/eng/1299846777345/1299847442232 City of Ottawa. (2001-2013). 1.4 Projection Results. 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