Privacy and Confidentiality in the Electronic Medical Record Essay

It was just yesterday when Electronic health records was just introduced in healthcare industry. People were not ready to accept it due to higher cost and consumption of time associated in training people and adopting new technology. Despite of all this criticism, use of Internet and Electronic Health records are now gaining its popularity among health care professionals, as it is the most effective way to communicate with patient and colleagues. More and more hospitals and clinics are getting rid of paper base filling system and investing in cloud base storage. According to HIMSS The Electronic Health Record (EHR) is a longitudinal electronic record of patient health information generated by one or more encounters in any care delivery setting. It includes information from patient demographics, medications, to the laboratory reports. Introduction of Electronic Medical Records in healthcare organizations was to improve the quality care and to lessen the cost by standardizing the means of communication and reducing the errors. However, it raises the â€Å"eyebrows† of many when it comes to patient confidentiality and privacy among healthcare organization. The Problem is 1. Transfer of Information- The problem is remote access of the health records and pooling of large number of data for various purposes like research program and lab work, may lead to an error and confusion. 2. Lack of information centralization- Many patients keep their own records of blood sugars, weight and blood pressure by using various Internet tools. However, healthcare providers cannot access these records because they cannot streamline those records with EHR. 3. Security theft - Internet tools like Google health and Microsoft Vault provides conveni... ...idence of users by agreeing to the policy that the data submitted to their cloud platform will be kept confidential. (Ryan, 2011) The cloud computing is still under development but if it can manage to maintain information privacy and confidentiality than it will become revolutionary in healthcare field. And we never know, in future science and technology might introduce more advanced level of apps and service with enhanced level of privacy and security measures. Patient personalized health cards are also long underling technology that might provide patient a freedom of owning his/her PHI. Transferring data from one hospital to another wouldn’t be a challenge with this password protected health cards. Privacy wouldn’t be much of an issue as all the information is stored in the chip of the card that can be retrieve by a healthcare provider or by patient when needed.

Genetically Modified Organisms- a Step Ahead or a Step in the Wrong Direction?

Genetically modified organisms- a step ahead or a step in the wrong direction? Paulina Langowska Genetically modified organisms, also known as GMO, are such organisms whose genetic material has been artificially changed using genetic engineering. Genetic engineering, to put it simply, is altering the DNA technology, using DNA molecules from various organisms and using this molecules to create a brand new set of genes. Then the set of genes is added to an organism’s genome. Below is shown an exchange of genes in corn, which is supposed to protect it from various insects.Genetic engineering can also change the color of the plant, make it resistant to difficult weather conditions, insects and viruses. The beginnings of genetic engineering take us back to the year 1973, when the first recombinant bacteria- a bacteria that has been genetically modified- was created. It was Escherichia coli, which from that point on became a popular lab rat used in genetic engineering. This creation led to discussions whether genetic modifications are safe and needed. The first conference when potential health risks were discussed took place in 1975.In late 1980’s in USA and Canada began an experimental usage of genetic engineered plants in a small scale. In 1990’s, after the approval for a larger scale, genetic engineering was more widely spread across the countries. From that point on, the interest in genetically modified organisms grew year by year. However, even though genetically modified organisms have gained population, the benefits of it and its harmlessness is disputable. Researches on lab pets show many harmful consequences.Some scientists decided to try and feed rats with genetic engineered potatoes. It was supposed to make them produce their own natural insecticide. But the results weren’t exactly as they were expected. Rats’ cells developed in a proliferative way and potentially cancerous cells. Also, the development of their brain and liver was inhibited and they suffered from an immune system damage. Also, another research was done in Russian Academy of Sciences. This time, female rats were fed genetically modified soy before and during pregnancy and also hile feeding their offspring. This time, the results included: * About 55% of offspring died during 3 weeks after the birth (compared to 9% of mortality among those fed with non-genetically modified soy) * Offspring was significantly smaller compared to other as well as their organs (heart, liver, kidneys, etc. ) * Both mothers and their children were very aggressive and anxious * When male and female (both form genetically modified soy fed mother) were paired, they were unable to conceive children.Although the results of this experiments are to be taken with a grain of salt, they are still alarming and disturbing due to the wide discrepancies between the GM soy fed rats and the control ones. The health damages found in rats fed with genetically modified potato es is just as much worrying. The reason rats are used for such experiments is that their morphology and biochemical structures are very similar to the human ones. That is why those experiments, as well as similar ones, provoke an essential question- is genetically modified food harmful to people.The answer to this question is very disputable. Some scientists claim that genetically modified foods are completely safe and otherwise they wouldn’t be approved. But there are numerous articles about possible harmful effects of genetically modified foods and they can’t be ignored. The main concern is allergies. Main aim of getting a new set of gene to an organism’s genome is to create a new protein and every protein is potentially triggering to allergic reactions. The problem with GM foods is that its protein are completely new and we can’t be sure about its effect.Truth be told, people (mainly in USA, where genetic engineered food is the most common) often consu me GM products without being aware of it- if you live in the USA and ate cheddar cheese in the past few years it is more than likely that you ate a genetically manipulated food, since genetic engineering is currently the most successful in cheddar cheese. Some say that genetically modified products they unwillingly consumed are to stand accused for their new allergies. Other concerns involve immunity system damage and stunted organ growth, however they are mostly seen in lab pets and are yet to be proved to occur.Another reason why genetic engineering receives so many criticism from the ethical point of view. Because if we can change genes in cheese or potatoes, what’s stopping us from changing genes in people? Scientists and psychologists are afraid that genetic engineering will become so developed that designing unborn children will happen on a daily basis. Parents will choose gender, height, hair color etc. From this point there’s not much to go to create an artific ial world, ruled by genetic engineering, looking like taken out of Huxley’s book.Futhermore, genetically modified organisms have a huge impact on our environment. One of the problems is gene flow. Gene flow is a natural occurring phenomenon that results in getting one organism’s DNA and transporting it to another one, be it from the same species or not. Some people are afraid that the engineered genes may spread and push out other, not modificated, plants. Yet another drawback is that they can be harmful to other organisms. Genetic engineering in plants such as crop is mostly focused on creating a defensive system against insects.But often, the newly created insecticide can be harmful to other, non-target organisms. Some sources agree that the existence of genetically engineered maize most commonly found in corn had a negavite impact on population of monarch butterflies living near the field, because they fed with plants dusted by the pollen from the corn maize. Both t hese phenomena’s can led to destroying natural biodiversity. So this leads us to a question: if genetic engineering has so much disadvantages, why is it still done and money is spent for researches?The truth is that even if it has many drawbacks, it still have many advantages that for some people are worth all the effort. Negative poster about GM foods One of them is that it is said to help us create food that is much more nutritious. It can be done by inserting a specific genes that are supposed to produce vitamins etc. to various crops. A well known case is inserting the gene making the vitamin A levels in rice much higher. Rice feeds currently more than 50% of the world population, but is not high in vitamins and other nutrients.Modifying it in such a way that It contains more vitamin A could help reduce deficiency resulting in blindness. If it was to be done successfully with other food products it would probably really help with fighting the malnutrition in third world o r developing countries. Moreover, genetic engineering can decrease crop failure. Crop failure is a very big issue and it is said to increase due to climate changes. Because of them, price of food gets higher, some countries need to ban all the export of some products (for example Russia banning wheat export in 2010) and ometimes it even gets so bad country really suffers from famine, especially when we consider developing countries. That’s why GMOs are so tempting to scientist. They hold potential for making plants more resistant to various insects and plant diseases. Some corn produce very much food but don’t defend themselves again insects while other that are able to repel insects cannot produce this much food. Therefore, scientists hope that they can combine these to and create a corn and then other plants that repel insects while producing big amounts of food.This also results in using o plants much less chemicals in order to reduce insect and disease damage. Thes e chemicals seriously hurt our environment. Thanks to adoption of genetically engineered of corn, cotton and soybeans during years 1997 and 1998 farmers used 8. 2 million fewer pounds of chemicals. Furthermore, genetically modified organisms are also more resistant to getting overrun or choked up by weeds and other plants fighting for the same nutrients. This results in weeds dying out, leaving room for crop.This and making plants more resistant to insects and diseases makes GMO very profitable. According to some economists, in 2007 farmers made additional $10 billion due to introducing gnetic engineered plants. Yet another advantage of genetic engineering is the fact that it can help us produce new, far more effective vaccines and medicines. Also they can create another form of them- edible vaccines. The idea is to put medication into some plant’s genes and distribute it around the world so that people eat it and get what they need.Scientists have already developed a transge nic potato, that prevented rats from getting rotavirus and E. coli. Hopefully, this idea will get developed and adopted in life, because this could help serious health problems, for example in countries of the third world. To conclude, genetic engineering is a very controversial subject and it surely needs more research. But it holds great potential for fixing many issues, many of them considering developing countries and people dying of starvation. Probably, as more and more investigation is done, health problems are going to be solved.Bibliography Pictures (in order of appearance): 1. http://www. ces. ncsu. edu/resources/crops/ag546-1/helixes3. jpg; date: 8. 05. 2011; author unknown 2. ‘Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods’; Jeffrey M. Smith; publisher: Chelsea Green, 2007 3. http://www. news. cornell. edu/chronicle/99/5. 20. 99/caterpillars. JPEG; date: 8. 05. 2011; Kent Loeffler 4. http://www. anunews. net/blog/wp-content/upl oads/2010/08/aa-frankenfood-cartoon-good-one1. jpg; date: 8. 05. 2011; author unknown Books and webpages: 1. Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods’; Jeffrey M. Smith; publisher: Chelsea Green, 2007 2. ‘Seeds of deception: Exposing industry and government lies about the safety of the genetically engineered foods you’re eating’; Jeffrey M. Smith, publisher: Yes! Books, 2003 3. http://www. sciencedaily. com/releases/2010/10/101007092817. htm; reprinted from materials provided by Univeristy of Leeds, 7. 10. 2010 (date of publishing) 4. http://www. suite101. com/content/the-benefits-of-genetically-modified-food-crops-a218670; Andy Luttrel; 28. 3. 2010 (date of publishing) 5. http://www. ehow. com/list_6019041_advantages-benefits-gmo. html; Gregory Hamel; 8. 05. 2011 (date of using) 6. http://en. wikipedia. org/wiki/Genetically_modified_organism; Yobot; 6. 05. 2011 ———————⠀”——————– [ 1 ]. http://www. ces. ncsu. edu/resources/crops/ag546-1/ [ 2 ]. http://en. wikipedia. org/wiki/Genetically_modified_organism#History [ 3 ]. http://www. seedsofdeception. com/documentFiles/120. pdf [ 4 ]. http://www. suite101. com/content/the-benefits-of-genetically-modified-food-crops-a218670 Genetically Modified Organisms- a Step Ahead or a Step in the Wrong Direction? Genetically modified organisms- a step ahead or a step in the wrong direction? Paulina Langowska Genetically modified organisms, also known as GMO, are such organisms whose genetic material has been artificially changed using genetic engineering. Genetic engineering, to put it simply, is altering the DNA technology, using DNA molecules from various organisms and using this molecules to create a brand new set of genes. Then the set of genes is added to an organism’s genome. Below is shown an exchange of genes in corn, which is supposed to protect it from various insects.Genetic engineering can also change the color of the plant, make it resistant to difficult weather conditions, insects and viruses. The beginnings of genetic engineering take us back to the year 1973, when the first recombinant bacteria- a bacteria that has been genetically modified- was created. It was Escherichia coli, which from that point on became a popular lab rat used in genetic engineering. This creation led to discussions whether genetic modifications are safe and needed. The first conference when potential health risks were discussed took place in 1975.In late 1980’s in USA and Canada began an experimental usage of genetic engineered plants in a small scale. In 1990’s, after the approval for a larger scale, genetic engineering was more widely spread across the countries. From that point on, the interest in genetically modified organisms grew year by year. However, even though genetically modified organisms have gained population, the benefits of it and its harmlessness is disputable. Researches on lab pets show many harmful consequences.Some scientists decided to try and feed rats with genetic engineered potatoes. It was supposed to make them produce their own natural insecticide. But the results weren’t exactly as they were expected. Rats’ cells developed in a proliferative way and potentially cancerous cells. Also, the development of their brain and liver was inhibited and they suffered from an immune system damage. Also, another research was done in Russian Academy of Sciences. This time, female rats were fed genetically modified soy before and during pregnancy and also hile feeding their offspring. This time, the results included: * About 55% of offspring died during 3 weeks after the birth (compared to 9% of mortality among those fed with non-genetically modified soy) * Offspring was significantly smaller compared to other as well as their organs (heart, liver, kidneys, etc. ) * Both mothers and their children were very aggressive and anxious * When male and female (both form genetically modified soy fed mother) were paired, they were unable to conceive children.Although the results of this experiments are to be taken with a grain of salt, they are still alarming and disturbing due to the wide discrepancies between the GM soy fed rats and the control ones. The health damages found in rats fed with genetically modified potato es is just as much worrying. The reason rats are used for such experiments is that their morphology and biochemical structures are very similar to the human ones. That is why those experiments, as well as similar ones, provoke an essential question- is genetically modified food harmful to people.The answer to this question is very disputable. Some scientists claim that genetically modified foods are completely safe and otherwise they wouldn’t be approved. But there are numerous articles about possible harmful effects of genetically modified foods and they can’t be ignored. The main concern is allergies. Main aim of getting a new set of gene to an organism’s genome is to create a new protein and every protein is potentially triggering to allergic reactions. The problem with GM foods is that its protein are completely new and we can’t be sure about its effect.Truth be told, people (mainly in USA, where genetic engineered food is the most common) often consu me GM products without being aware of it- if you live in the USA and ate cheddar cheese in the past few years it is more than likely that you ate a genetically manipulated food, since genetic engineering is currently the most successful in cheddar cheese. Some say that genetically modified products they unwillingly consumed are to stand accused for their new allergies. Other concerns involve immunity system damage and stunted organ growth, however they are mostly seen in lab pets and are yet to be proved to occur.Another reason why genetic engineering receives so many criticism from the ethical point of view. Because if we can change genes in cheese or potatoes, what’s stopping us from changing genes in people? Scientists and psychologists are afraid that genetic engineering will become so developed that designing unborn children will happen on a daily basis. Parents will choose gender, height, hair color etc. From this point there’s not much to go to create an artific ial world, ruled by genetic engineering, looking like taken out of Huxley’s book.Futhermore, genetically modified organisms have a huge impact on our environment. One of the problems is gene flow. Gene flow is a natural occurring phenomenon that results in getting one organism’s DNA and transporting it to another one, be it from the same species or not. Some people are afraid that the engineered genes may spread and push out other, not modificated, plants. Yet another drawback is that they can be harmful to other organisms. Genetic engineering in plants such as crop is mostly focused on creating a defensive system against insects.But often, the newly created insecticide can be harmful to other, non-target organisms. Some sources agree that the existence of genetically engineered maize most commonly found in corn had a negavite impact on population of monarch butterflies living near the field, because they fed with plants dusted by the pollen from the corn maize. Both t hese phenomena’s can led to destroying natural biodiversity. So this leads us to a question: if genetic engineering has so much disadvantages, why is it still done and money is spent for researches?The truth is that even if it has many drawbacks, it still have many advantages that for some people are worth all the effort. Negative poster about GM foods One of them is that it is said to help us create food that is much more nutritious. It can be done by inserting a specific genes that are supposed to produce vitamins etc. to various crops. A well known case is inserting the gene making the vitamin A levels in rice much higher. Rice feeds currently more than 50% of the world population, but is not high in vitamins and other nutrients.Modifying it in such a way that It contains more vitamin A could help reduce deficiency resulting in blindness. If it was to be done successfully with other food products it would probably really help with fighting the malnutrition in third world o r developing countries. Moreover, genetic engineering can decrease crop failure. Crop failure is a very big issue and it is said to increase due to climate changes. Because of them, price of food gets higher, some countries need to ban all the export of some products (for example Russia banning wheat export in 2010) and ometimes it even gets so bad country really suffers from famine, especially when we consider developing countries. That’s why GMOs are so tempting to scientist. They hold potential for making plants more resistant to various insects and plant diseases. Some corn produce very much food but don’t defend themselves again insects while other that are able to repel insects cannot produce this much food. Therefore, scientists hope that they can combine these to and create a corn and then other plants that repel insects while producing big amounts of food.This also results in using o plants much less chemicals in order to reduce insect and disease damage. Thes e chemicals seriously hurt our environment. Thanks to adoption of genetically engineered of corn, cotton and soybeans during years 1997 and 1998 farmers used 8. 2 million fewer pounds of chemicals. Furthermore, genetically modified organisms are also more resistant to getting overrun or choked up by weeds and other plants fighting for the same nutrients. This results in weeds dying out, leaving room for crop.This and making plants more resistant to insects and diseases makes GMO very profitable. According to some economists, in 2007 farmers made additional $10 billion due to introducing gnetic engineered plants. Yet another advantage of genetic engineering is the fact that it can help us produce new, far more effective vaccines and medicines. Also they can create another form of them- edible vaccines. The idea is to put medication into some plant’s genes and distribute it around the world so that people eat it and get what they need.Scientists have already developed a transge nic potato, that prevented rats from getting rotavirus and E. coli. Hopefully, this idea will get developed and adopted in life, because this could help serious health problems, for example in countries of the third world. To conclude, genetic engineering is a very controversial subject and it surely needs more research. But it holds great potential for fixing many issues, many of them considering developing countries and people dying of starvation. Probably, as more and more investigation is done, health problems are going to be solved.Bibliography Pictures (in order of appearance): 1. http://www. ces. ncsu. edu/resources/crops/ag546-1/helixes3. jpg; date: 8. 05. 2011; author unknown 2. ‘Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods’; Jeffrey M. Smith; publisher: Chelsea Green, 2007 3. http://www. news. cornell. edu/chronicle/99/5. 20. 99/caterpillars. JPEG; date: 8. 05. 2011; Kent Loeffler 4. http://www. anunews. net/blog/wp-content/upl oads/2010/08/aa-frankenfood-cartoon-good-one1. jpg; date: 8. 05. 2011; author unknown Books and webpages: 1. Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods’; Jeffrey M. Smith; publisher: Chelsea Green, 2007 2. ‘Seeds of deception: Exposing industry and government lies about the safety of the genetically engineered foods you’re eating’; Jeffrey M. Smith, publisher: Yes! Books, 2003 3. http://www. sciencedaily. com/releases/2010/10/101007092817. htm; reprinted from materials provided by Univeristy of Leeds, 7. 10. 2010 (date of publishing) 4. http://www. suite101. com/content/the-benefits-of-genetically-modified-food-crops-a218670; Andy Luttrel; 28. 3. 2010 (date of publishing) 5. http://www. ehow. com/list_6019041_advantages-benefits-gmo. html; Gregory Hamel; 8. 05. 2011 (date of using) 6. http://en. wikipedia. org/wiki/Genetically_modified_organism; Yobot; 6. 05. 2011 ———————⠀”——————– [ 1 ]. http://www. ces. ncsu. edu/resources/crops/ag546-1/ [ 2 ]. http://en. wikipedia. org/wiki/Genetically_modified_organism#History [ 3 ]. http://www. seedsofdeception. com/documentFiles/120. pdf [ 4 ]. http://www. suite101. com/content/the-benefits-of-genetically-modified-food-crops-a218670

Business Plan for Small Business Essay

Introduction While food trucks are very popular in the U.S, it seems under the strict by-laws in Ottawa as well as other cities in Canada as the government want to protect its citizens. With a growing demand for food trucks, the City of Ottawa has been forced to loosen restrictions on the mobile eateries, much to the approval of locals as well as chefs trying to make a mark on the culinary environment. In 2012, City Council approved the New Street Food Vending Program to encourage new, convenient and culturally diverse fare on City streets. There are now a total of 61 street food vendors permitted on Ottawa’s streets (32 trucks & 29 carts). In the spring of 2013, there was an addition of 17 new vendors (10 trucks & 7 carts). From oriental cuisine to Mexican treats, seasonal creations to sustainable seafood, these new vendors will complement the existing mix of street foods vendors and satisfy the diverse appetites of residents and tourists alike. According to the Ottawa’s new street food vending program, a food truck cannot be greater than 10 meters in length (33 feet), by 2.6 meters in width (8.5 feet), by 4.3 meters in height (14 feet). Refreshment trucks must: be clean and sanitary all the times be in compliance with size regulations be safe and stable condition and state of good repair have recycling and trash receptacles outside of the unit have a trade name written on both sides of vehicle with letters no smaller than 7cm in height be removed from City streets during non operating hours (11pm – 5:30am) not be left unattended for longer than 30 minutes during operating hours In addition, all licenses and permit holders must: dispose of grease and water in accordance with all laws and regulations ensure trash/recyclables resulting from the vending activity are collected and removed from the vending area before leaving for the day. Street Vending Insurance Information As a condition of being issued a mobile refreshment vehicle or cart license, you are required to obtain and maintain General Commercial Liability Insurance coverage which meets the following requirements: insurance for Public Liability and Property Damage for vehicles with a limit of not less than $2,000,000 per occurrence insurance for Public Liability and Property Damage for carts with a limit of not less than $1,000,000 per occurrence the City of Ottawa is named as an additional insured the policy must contain an endorsement to provide the City with 30 days prior notice of cancellation or change that would diminish coverage A mobile refreshment vehicle or cart license will not be issued until sufficient proof of insurance has been received and approved. Arrange for a vehicle or cart inspection Prepared to schedule for final inspection in time through By-law and Regulatory Services Branch. Contact Officer Jacqueline Mundy at 613 580 2424 EXT 33340 or by e-mail at jacqueline.mundy@ottawa.ca to arrange your on-site inspection. Food service inspection across Canada is generally carried out by these organizations: provincial governments, municipalities and regional health authorities Executive Summary The business is the restaurant/service industry. It is important for us to understand that customers are our top priority, and for this reason our business is entirely devoted to serving their needs There was recently an article in globe and mail about food allergies in Canada: â€Å"It is estimated that 5 to 6 per cent of young children and 3 to 4 per cent of adults suffer from food allergies. Nearly 1 per cent of the population is affected by celiac disease; for them, the consumption of foods containing gluten can lead to long-term complications.† (Galloway, 2012) The general public should not be worried for their health when they go out to enjoy a meal with loved ones, they should not have to concern themselves with counter-active measures every time they dine away from home. The Food Truck is a limited partnership and has both limited and general partners. The Food Truck will strive to provide the highest quality of food and service to their customers. This business idea had been put together by five people from different parts of the world, making a total contribution of $54543. The Food Truck targets a wide variety of markets, people from all parts of the world. Our number one goal is to make customers happy, no matter the cost, so that they feel happy, confident and motivated to recommend us to their friends, family and colleagues The Food Truck specializes in allergy free food. The menu that ‘The Food Truck’ has is all allergy-free products. However, we target all the potential customers but our biggest target market is people with food allergies or intolerance and these individuals are definitely going to love this food. People on limited diets experience challenges finding food that they can enjoy and The Food Truck will provide a simple and convenient dining experience. According to the analysis, a rough sketch of costs and expenses that are going to occur after selling 200 menu items a day will be: Due to the nature of our product, and the service our business provides to the community, our target market can be both broad and focused at the same time. It is broad in the sense that we will be serving the entirety of the Ottawa region on a region-by-region basis, a population that can be narrowed demographically to only an estimate of those people who have a food allergy or intolerance. For the first six months of business operations, we are simply looking to breakeven in terms of profitability. Any extra earned above and beyond our costs can be used to improve or upgrade our business, so that when our pricing objectives change, we can be one step ahead in terms of our ability to offer a better, more inclusive product. As our price objectives increase, we can further use the projected increase in profitability to both upgrade our primary location, and begin planning for  expansion. Based on initial investments by the management team, to create our start-up ownership spread in the business’ shares, we have $20,000 to apply to our beginning costs in this business venture (100 shares x $200/share). This will cover around half of the purchase of a food truck to use (Lagorio, 2010), or the total licensing fees and partial inventory needed to get started. This brings us up short around $60,000-$75,000 to cover our start up costs and first year expenses to ensure our business runs smoothly and has the time to begin showing its own profit. This report will analyze the very crucial information for the allergy food truck business. The information will be divided into different categories for better illustration. We will first discuss how our food truck business is unique and different from other types of food truck business. This report will give each individual or grouped investor better understanding of our unique food truck business and demonstrate great potential and opportunity that the allergy food truck has. And since the funding covers 90% of the start-up cost, it shouldn’t be hard for the owners to easily cover any unexpected expenses that can happen in business. And in case the funding is not granted, we have a backup plan (Plan B). So then we will be looking for other forms of financing, beginning with business loans from banks, and other investors. Manufacturing and Operation Plan The first step in our plan will be getting licensed from the City of Ottawa. Food truck design is also crucial. It’s almost like designing a new kitchen for a new restaurant. Because the food truck is smaller than most of restaurant kitchens, every inch of the space has to be utilized. A designated area for cooking, storing, and serving is needed. Dry goods, paper goods and other perishable items will be stored in the cabinets and cupboards which will be secured while driving. Built-in prep counter will be made of stainless steel and all the hazardous materials will always be kept away from food and serving utensils. Since we only serve specific items in our menu, we’ll use a medium size truck that can give us enough space to prep and serve. The serving window and the kitchen prep area will be made of stainless steel. All the freezers and coolers will be bolted for safety. In summer the ideal places are beaches and the Byward market. This truck will give enough space for employees to do their jobs and will also allow customers to order and get their food with ease. According to my analysis, a rough sketch of costs and expenses that are going to occur after selling 200 menu items in a month will be: Once the menu and business hits the market, the company will expand its business by buying a bigger truck which will have larger kitchen and serving area and where people can enjoy their food in the truck. So basically, it will be a mobile restaurant. Customers will have two choices, either enjoying their food on the roof or take out. The units will be equipped with proper ventilation and electrical outlets. The outside counter will hold sausages, napkins and all stuff like that as shown in first image. An awning over the window will also be handy in case of rain or bad weather (Mealy). The ownership and shares will cover the expenses for the first year and the licensing cost. The government funding will cover the cost of the truck and other expenses that cannot be covered by owners. And in case government funding is not granted, plan B will cover the cost of truck and other expenses. Once the business is up and running, the target is to sell between 7200-8000 items over the year, which means 15-20 items per day on average, which is easily achievable. After selling 7200 items, projected net profit after paying wages are calculated around $35000 which can be divided between the owners. Human Resources Plan The Key members of our business team are Suzanne Crabtree, Brent Grinstead, Phuong Anh Phan, Ding Sun and Amrinder Singh. Each member holds a varying number of shares for the company as detailed below: Name# Shares Held% Ownership Suzanne Crabtree40[40%] Brent Grinstead 30[30%] Phuong Anh Phan10[10%] Amrinder Singh10[10%] Ding Sun10[10%] Phuong Anh Phan graduated from Interior Decorating Program iscurrently completing Small and Medium Enterprise Management Program. Phuong Anh has worked 1 year as a designer at UMA, a design company. After that, 2 years of work experience were completed as an office administrator and designer at Markham Center Realty. Amrinder Singh completed high school in India before deciding to go overseas for higher studies and chose Algonquin College. He has worked as a cashier in a bank in India. In Canada, he has done roofing, worked in warehouses, mac’s as well as security positions. From all of this experience he has learnt how to run a business and things that we should and shouldn’t do. Ding Sun was originally born in China and at the age of fifteen came to Canada. Elementary and middle school was completed in China. High school was completed in Canada. Ding transferred from the University of Ottawa to Algonquin College for post-secondary studies. After an unhappy experience at the University of Ottawa, Ding decided to take business administration with a major in accounting. Ding Sun has worked in a dollar store as a store worker and cashier for one summer also as an assembler for a small factory. Outside of school Ding enjoys listening to music and playing video games. Brent Grinstead has switched educational goals twice in the last five years. Because of this, he has a diploma in Radio Broadcasting, a semester’s worth of pre-design courses, and his current program is Business Administration with a major in Accounting. Through his work in the Radio Broadcasting program, he has learned how to juggle multiple tasks at once. During his time as a radio station manager he was responsible for creating the structure for how the material was played over the air, scheduling students for air time, and both scheduling and approving commercial and music content. Business Administration has helped him learn new ways of looking behind the scenes of the business world, as well as providing many opportunities to gain new skills with those things in mind. He has learned how to do a wide range of new tasks such as writing fund proposals, how to write a variety of business reports, creating and presenting marketing strategies to help existing companies, and learning how to properly present financial statements at the end of fiscal periods. In his varied work experience with a mix of duties, Brent has learned a variety of skills including time management in an office setting, how to manage tasks according to importance, how to deal with the post public, and how client records and receivables were maintained. Suzie Crabtree completed her early education in the gifted program in Ottawa which helped teach her valuable learning and communications skills. After high school she began her post secondary education with three years at Carleton University. When she discovered that it was not the right fit, she transferred over to Algonquin College to complete Business Administration. In terms of work experience, she has worked for the City of Ottawa, the Federal Government, a toy store and McDonald’s. All of these experiences have provided her with exposure to a variety of different tasks. She has an excellent understanding of human resources and how to manage a successful team. She is a great communicator and is able to provide excellent customer service. These work experiences have also allowed her to have an inside look at the finances and other procedures involved in running a business such as inventory and payroll. Before we begin to hire staff for The Food Truck, each member of the management team will need to undergo some training in food allergies and intolerances so that they are better prepared to run the business and help  hire and train new staff. Due to a lack of relevant experience, menu creation and planning will have to be outsourced. As well, outside help will have to be brought in to train staff on new menu items. The Food Truck will require a total of eight (8) employees’ altogether. There will be one (1) full-time Manager, one (1) full-time Assistant Manager, one (1) full-time cook, one (1) full-time cashier, two (2) part-time cooks, and two (2) part-time cashiers. This balance of staff will allow The Food Truck to offer a reasonable range of working hours while still working to control labour costs. The Manager and Assistant Manager will be responsible for all of the day-to-day activities of the business and the business team listed above will oversee the overall running of the business. Our job application for The Food Truck is provided below. We are looking for employees with experience as a cook or cashier depending on the position applied for. Our Manager and Assistant Manager will need to have previous managerial experience in a food-related business. They should possess excellent administrative and analytical skills. They should be planning-oriented, cautious and focused on the short term. Our cooks and cashiers should have some previous experience in their related area and should be open to receiving training related to food allergies and intolerances. Experience is not mandatory and we are willing to train new individuals. Our cashiers must be friendly and outgoing and must possess excellent customer service skills. Experience handling money would be an asset for the cashiers. All individuals must be willing to work as a part of a team and must understand the close quarter’s nature of the food truck business. The cooks should also be friendly in nature since they will be working as a part of a team in a cramped space. All individuals must be responsible and committed to coming to work on time and doing a great job. To evaluate employees there will be periodic performance review sessions. The first review session will be a probationary session and will take place 60 days after hire. This session will determine whether or not the employee has a future with the organization. After the initial probationary session,  performance reviews will occur every 6 months. These performance reviews will allow employees’ to discuss ideas, questions, complaints and job expectations. Employee behaviour and attitudes will also be monitored on a daily basis and discussions regarding performance may take place at any point between review sessions. Wage increases will occur on a yearly basis with a performance review session at the end of the fiscal year. Employees will start off with a competitive wage varying from minimum wage to higher levels based on their experience, training and performance. Employees will be offered bonuses and incentives for working special events and help to attract and retain customers. Marketing Plan The Concept Our product is specifically targeted at people who have an allergy or intolerance to certain foods or food ingredients. We are striving to give them an alternative, healthy, safe option with respect to their needs with regards to these intolerances when they are looking for food options away from home. Because allergies are not a limited condition to a particular age group, the beginnings of our targeting will revolve around the population of Ottawa, from families with young children at home to college students to the elderly, anyone with an allergy or intolerance will fall within the realm of our market. We are looking to target those that are health conscious and looking for an alternative to the regular run-of-the-mill take-out food options in the city. Market Breakdown Due to the nature of our product, and the service our business provides to the community, our target market can be both broad and focused at the same time. It is broad in the sense that we will be serving the entirety of the Ottawa region on a region-by-region basis, a population that can be narrowed demographically to only an estimate of those people who have a food allergy or intolerance. The total population of the city of Ottawa was projected at  roughly 920,178 people for 2011, based on three possible scenarios the city officials examined, and an average taken of the results (City of Ottawa, 2001-13). Taking this number, we can further narrow our market by only targeting those that self-report an allergy or food intolerance, which is roughly 7% of Canadians (Health Canada, 2012). Using this percentage, we can limit our target market to around 64,412 people in the Ottawa region. Now, further, according to a study done by Statistics Canada, roughly a quarter of people in Ontario (26.8%) consume food from a fast food outlet on a regular basis (Garriguet, 2004), which further narrows our potential target market to around 17,262 regular users. The rest of the projected market (the remaining 47,150) can still be sought after as occasional users, but can’t be relied upon for a regular consumer or income base. Advantages and Disadvantages Because we will be operating a food-based business, there are a few advantages and disadvantages to consider, which include the following: Advantages Disadvantages We offer a unique product, and it is the sole product we market, making our niche market fill very focused We have analyzed and are trying to fill a very specific consumer need We can broaden our consumer base by reaching out to people who don’t have allergies, strictly on the premise that our food is a healthier alternative to regular take-out We are able to modify our menu as needed to better represent what our consumers are asking for or looking for in this kind of setting Alternatively, we can modify our menu based on profitability of items, trying new options with more inexpensive ingredients There are a wide range of food providers currently on the market (with some restaurants already offering allergy and intolerance alternatives) Allergy alternatives (making the same dishes with allergy conscious ingredients) can be more expensive to supply Starting up with one location may make it difficult to reach the broadest possible consumer base, until the foundation is reached and the business expands Proximity to other food providers may provide unnecessarily high levels of competition, making it difficult to  make an impact when starting up Environmental Analysis On top of these advantages and disadvantages, there are also a number of other environmental factors to be considered when evaluating our ability to make a strong market entry. Factors such as the competing businesses currently in the market, the legal climate and regulations specific to our business type, the political climate in the city (if relevant to our business), technological progress that may impact our business, the economic stability of the region, and any socio-cultural factors that may influence our target consumers either for or against our offerings. Some of the main points for each of these factors are summarized in the table below: Factor Description/Details Competition Based on a look at the food trucks around Ottawa that have reportedly been open recently (and can be considered our direct competition, due to the nature of business), only one in 22 boasts having gluten-free and vegetarian alternatives (and at least three are strictly dessert/snack style foods) (Street Food App, 2013), which further strengthens our niche, as consumers would need to venture into a restaurant to find other options. As well, 22 food trucks serving all of Ottawa makes it both an obviously lucrative venture, and a rather thinly spread one. Legal There are many regulatory acts in Canada concerning the sale of food, which is understandable, due to the consumable nature of food products, and the ramifications of bad foods. From acts concerning dairy products, to those concerning agriculture, to those that cover the licensing of food sales (Canadian Food Inspection Agency, 2013), all would need to be considered in beginning the start-up plans for our business. Political N/A Economic The average income of an Ottawa family in 2010 was $94,700 (Statistics Canada, 2012), which, when tied into the previous stated market size numbers, we can easily state with confidence that there are around 16,000 targetable families in the Ottawa region with this average income level. In addition, when tying the similar food economy to this, when taking into account that there are only 22 similar businesses open in Ottawa at any given time (most of which don’t offer allergy alternatives), the demand for a product similar to our own is fairly high, with a low supply. Technological The main technological factors that impact our business are any advances in allergy treatment. Elizabeth Landau of CNN reported that new experiments involving gradual exposure to allergens for people with severe allergies to foods such as peanuts has shown promise in increasing the tolerance of these people to the reaction-inducing foods (2010). With time, advances such as this could make allergy-free foods unnecessary, causing our business model to become obsolete. However, there is still no true cure for allergies. Socio-Cultural We are aiming to provide a location where the clientele can feel as though their allergies are understood as allergies and not as preferences (Hadley, 2006). As well, we are providing the assured cleanliness that people with allergies will come to expect, being assured that their food hasn’t come into contact with any risk factors, ensuring their comfort in dining out at our locations. The Plan We are looking to fill a very noticeable gap in the food market of the Ottawa region with a business that provides allergy conscious foods, foods that are provided with the guarantee that they have not come into contact with our individual consumers’ intolerances or allergies. We intend on doing this from a food truck style location, something that can be moved from location to location to better provide for our broadly spaced consumer base. This will also provide us with a higher ease of expanding the business as it begins to gain traction in the community, as we can simply purchase a new truck as the funds become available to better provide for our clientele. Pricing In terms of pricing, upon market entry, we intend on pursuing a penetrative pricing strategy, ensuring our prices fall slightly below the market average in order to encourage consumers to approach our business to satisfy their needs. As our client base increases, we can adopt a more aggressive pricing strategy like status quo to begin to increase our profitability as a business. Projections for this switch will fall around the six month after opening mark, in order to give our business the time it needs to properly establish a presence in both the market and the community it serves. Further down the line, we may adopt an even higher pricing strategy, leaning for towards premium pricing, to ensure we can offer the best product possible to our consumers. As we gain consumer base, and as their individual needs become prevalent, it may become clear that we aren’t equipped to satisfy all of their needs at the current cost point. Increasing our pricing in such a way shouldn’t discourage loyal consumers, but will enable us to better approach a broader, more inclusive menu of products that has the potential to vastly increase and improve our client relations. For the first six months of business operations, we are simply looking to breakeven in terms of profitability. Any extra earned above and beyond our costs can be used to improve or upgrade our business, so that when our pricing objectives change, we can be one step ahead in terms of our ability to offer a better, more inclusive product. As our price objectives increase, we can further use the projected increase in profitability to both upgrade our primary location, and begin planning for expansion. Distribution Our distribution plan is purely a point-of-sale endeavour. Consumers would come to our location, and we would serve them allergy free dishes there. As our business grows, however, we may begin to consider catering opportunities to help businesses with staff lunches and similar events. As well, we could delve into simply catering family events for families looking to be able to meet the needs of relatives, children, and so on who have food allergies or intolerances when planning larger family functions. These ideas would be pursued after a proper evaluation of the business model two or three years  into operations, based on how profitable the business is, where the demand for our product stands, how far our business has been able to expand, and whether we have the resources to pursue a venture such as this in addition to our standard operations. Advertising/Promotion Advertising efforts should be focused in the month prior to opening, for a huge push towards the grand opening of the business. The following outlines some of the standard rates available for advertising in Ottawa and the area: Advertising Method Costs Associated Newspaper Standard advertising with a newspaper such as the Ottawa Citizen ranges up to $60 an ad for their online site (Ottawa Citizen, 2013), something that would be worth considering as the online movement for news and newspapers has been fairly large, as traditional print media has started to decline in popularity. This would make it fairly easy to run an effective newspaper campaign for around or under $500 in the weeks leading up to the opening of our business. Radio Based on a contact at KISS FM in Ottawa, a standard rate for a 30 second radio commercial is $115, and they often offer one free for every one purchased (Tompkins, 2013). Because this is more expensive than newspaper advertising, within the last week before opening, we could run an effective campaign for $1150 (4 commercials per day x 5 days) Word of Mouth Word of mouth advertising is often the most important form that can be used, as people are far more willing to believe and trust what their friends have done or experienced than what an advertisement tells them. Following opening the business, it would be profitable to offer small incentives to the initial wave of consumers in order to encourage them to bring their friends out to the food truck (for example, offering 20% off their next dish if they bring a friend with them). The results of this marketing push can easily be determined through an assessment of weekly revenues when weighed against costs. If weeks go by consecutively where there is minimal or no profits showing, then it would be crucial to reassess the plan and make changes where necessary or able to. Though, when there are significant profits showing in the books, it may be wise at that point to continue as planned, to ensure the plan continues to be an effective means of profit generation. Financial Plan Based on initial investments by the management team, to create our start-up ownership spread in the business’ shares, we have $20,000 to apply to our beginning costs in this business venture (100 shares x $200/share). This will cover around half of the purchase of a food truck to use (Lagorio, 2010), or the total licensing fees and partial inventory needed to get started. This brings us up short around $60,000-$75,000 to cover our start up costs and first year expenses to ensure our business runs smoothly and has the time to begin showing its own profit. Funding we are expecting to receive include small business grants from the Government of Canada. This grant and loan system offers to cover up to 90% of the financing required to get a new small business started (Industry Canada, 2013). However, this funding isn’t guaranteed, so we will be looking for other forms of financing, beginning with business loans from banks, and other investors. According to our operating budgets, our two weeks first year costs will run at around $3,940, which will be more than covered with our projected sales numbers, which allow for peak season in the spring and summer months, and a slow season in the late fall and winter months (when people aren’t out on the street as much and running a food truck becomes costly and slightly impractical). In order to break even, we would have to sell 7200-8000 4,124 meal items over the course of the year, at a cost of $5 per item, or an average of 15-2011 items per day, which is a completely feasible goal to meet. With summer months bringing in more customers than the winter, the overflow would easily balance out those slow months, ensuring our goal was met and likely garnering some profits to put towards expansion and annual costs for our second year of business. And if the target is met, we can easily be able to pay a huge part of our debt or use the money in taking the business to the next level . The total projected yearly net income after paying wages are calculated to be around $35000 which can be divided by owners in their respective shares. Exit Strategy Our food truck concept is offering food alternatives without the reaction–including ingredients. Our service is serving the Ottawa communities from all range of different customers and different cultures as well. We hope to raise awareness of food allergies in the city, and demonstrate our own working solution to combat the shortage of allergy-friendly alternatives in the Ottawa area. As the business grows, we plan to turn our food truck shop into a franchise. According to Ottawa Public Health regulations related to food handling and storage, there are currently no restrictions on the types of food that may be sold on the street. On-street food vendors require a mobile refreshment vehicle business license and designated space permit issued by the City of Ottawa. The total annual fee for truck ranges from $4,703 to $6,748. The breakdown of these fees is as follows: Annual Business License Fee for Trucks: $2,981 6 Month Business License Fee for Trucks: $1,945 Annual Designated Space Permit Fee: Truck (Downtown Core): $3,767 Truck (Outside Core): $1,722 Permits and business licenses are issued annually and expire on May 15th. After the initial issuance of the permit and license, it is required to renew the permit and business license within the renewal period of April 25th to May 15th each year. Furthermore, we are aware of policies relating to food truck business as following: Public health oversight of food truck operations The operation of food trucks in public right-of-ways Policy statements pertaining to mobile food vending Economic development programs applicable to food trucks such as financial incentives, social media/technology tools or training Program for encouraging/promoting innovation in food trucks The Food Truck is a Corporation owned by five members. A Corporation Agreement is included to allocate the profits or losses in any ratio agreed to between the partners. Each partner will consult a separate attorney at the outset, and all members should agree on the set terms and conditions of the corporation. We believe that a food truck is a unique business niche; therefore we come up with a mini business review based on our business strategy, competitive landscape analysis, menu fit to consumer demographics, financial performance, management roles and responsibilities, employee qualifications, and community connection. We hope to expand our business to franchise in the next 3 years. However, we also look in consideration if there is an exit scenario for our business during the period or afterward. Because of this, we are focusing our energy on creating a business that buyers will want. We are working on our profitability, competitive edge, sustainability, scalability and corporate culture. In term of selling or passing on our business, we plan to hire the financial, legal tax and business advisor to help shepherd the sale through. This will prevent us  from stressful, time-consuming process fraught with moving parts and paperwork. Along with the financial, legal tax and business advisor, we will also find a business broker banker in the area. This will help us to set a realistic asking price and assembling the necessary marketing materials for our business. The broker will discreetly contact potential buyers on our behalf. When it comes to risks, we are looking into the matters with close focus to identify the current and future problems for further analysis and desired actions required to close the gap. There are vehicle risks, operation risks, and liability risks. For vehicle risks, the risks include auto accidents, fire, theft, flood, wind damage, hail damage and electrical breakdowns. These risks can be lessened through education and training. A commercial auto insurance coverage will help to mitigate the cost of damage and loss of operational readiness due to the physical structure of our business. For operator risks, we are faced with slips, falls, cuts, burns, smoke inhalation and back injury from all the heavy lifting that is required during the workload of the day. We are aware that our employees are our biggest asset and can also be our biggest liabilities. It is important to have them well trained for their jobs and duties. Worker’s compensation insurance will be added in their working contracts. For liability risks, food trucks pose liabilities to employees in many ways. Not only that they may hurt themselves during work, they are also at risk of food-related illnesses and auto accidents that are somewhat unique to food trucks. We are carefully considering investing in business insurance for liability, spoilage insurance, business automobile insurance and worker’s compensation in order to adequately cover their bases. We have also analyzed our competitive landscape that includes competitive food trucks, restaurants, and food carts in the regions of Ottawa. This will keep us up to date of the marketplace and our competitors. Beside the risks, we are building up our business strategy: Business physical location is the priority pick. We are in the process of choosing our business location. There are some options such as near office complexes, downtown urban areas, along busy roads, recreation destinations. We also cater private and public events if we can get the contract. Business physical design is an eye-catch for the first sight customers. Keeping the  menu simple that customers can read easily Keeping the menu at a degree of flavor familiarity which contain locally grown and allergy free ingredients Charging competitive prices. Budget discounts for bad weather (sales can falls up to 50%) Establishing a regular customer base by providing the same quality food and products Keeping a clean and welcoming business environment Having competent leaders and managers who guide the effort and monitor results Being flexible, with a willingness to re-evaluate based on performance feedback and to make necessary changes throughout the process in order to get the desired results As important as business strategy, marketing techniques are a must in this society of social and network. Using word of mouth Using social media (today’s special, chef tips, social only discounts, online to offline social gatherings), network to advertise our business (email marketing) Investing in business cards Hosting a grand opening event to establish our food truck as a member in the local community Having loyalty program for returning customers (Buy 10 get 1 free) Creating awareness by joining in charity funds Serving for holiday parties We are aware that customer service is the most signification investment that we should pay attention to in our business. We will show people that we love what we do. We will try to maintain a great product for a great price. Bibliography Canadian Food Inspection Agency. (2013, April 26). Acts and Regulations. Retrieved July 10, 2013, from Canadian Food Inspection Agency: http://www.inspection.gc.ca/about-the-cfia/acts-and-regulations/eng/1299846777345/1299847442232 City of Ottawa. (2001-2013). 1.4 Projection Results. Retrieved July 10, 2013, from Ottawa: http://ottawa.ca/en/city-hall/get-know-your-city/statistics/14-projection-results City Of Ottawa. (n.d.). New street food vending program. Retrieved from http://ottawa.ca/en/business/business-licenses-applications-and-permits/business-licensing/new-street-food-vending City of Ottawa. (n.d.). Ottawa’s new street food vending program . Retrieved from http://ottawa.ca/sites/ottawa.ca/files/attachments/ottpage/nsf_vend_info_en_0.pdf Garriguet, D. (2004). Overview of Canadians’ Eating Habits. Retrieved July 10, 2013, from Statistics Canada: http://publications.gc.ca/Collection/Statcan/82-620-M/82-620-MIE2006002.pdf EMBO Reports: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1679775/ Hadley, C. (2006, November 11). Food allergies on the rise? Determining the prevalence of food allergies, and how quickly it is increasing, is the first step in tackling the problem. Retrieved July 10, 2013, from Health Canada. (2012, August 22). Food Allergies and Intolerances. Retrieved July 10, 2013, from Health Canada: http://www.hc-sc.gc.ca/fn-an/securit/allerg/index-eng.php Industry Canada. (2013, April 2). Canada Small Business Financing Program. Retrieved July 17, 2013, from Industry Canada: http://www.ic.gc.ca/eic/site/csbfp-pfpec.nsf/eng/h_la00007.html Lagorio, C. (2010, May 12). How to Open a (Successful) Food Truck. Retrieved July 17, 2013, from Inc.: http://www.inc.com/guides/2010/05/opening-a-successful-food-truck.html Landau, E. (2010, February 19). ‘Exciting’ advance reported in peanut allergy therapy. Retrieved July 10, 2013, from CNN: http://www.cnn.com/2010/HEALTH/02/19/aaas.food.allergies/index.html Mealy, L. (n.d.). Food truck design . Retrieved from http://restaurants.about.com/od/restaurantconcepts/a/food_truck_design.htm Ottawa Citizen. (2010-2013). Specs & Guides: Rate Card. Retrieved July 10, 2013, from Ottawa Citizen: http://www.ottawacitizen.com/about-ottawa-citizen/advertising/specs/rate-card.html Statistics Canada. (2012, June 27). Median total income, by family type, by census metropolitan area . Retrieved July 10, 2013, from Government of Canada: http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/famil107a-eng.htm Street Food App. (2011-2013). Ottawa Food Trucks. Retrieved July 10, 2013, from Street Food App: http://streetfoodapp.com/ottawa Street food ottawa. (n.d.). Retrieved from http://streetfoodott.com/trucks-2/ Tompkins, J. (2013, May 21). quote (Email communication). Ottawa, ON, Canada.

Online Shopping vs Traditional Shopping Essay

Shopping always has been associated with long, dragging lines, parking issues, and the hassle of driving around from store to store until we finally find what we need; but not anymore. Online shopping has given people the freedom to shop at home wearing only their pajamas and still get what they want. Although this might seem like the answer to prayers of many people, online shopping has its flaws as does traditional shopping. To facilitate this decision we have to see if online shopping can measure up to the purchasing power of traditional shopping. To do this we need to weigh both methods to see how they compare to one another. Online and traditional shopping offer choices to shoppers; knowing the risks and benefits of both alternatives is necessary for them to make a smart decision. Online Shopping: When it comes to online shopping the idea of shopping in the comfort of your own home is very appealing to most people. You also have the choice of browsing different sites to find what you need instead of wasting gas and time driving around different stores. Also, many people dread standing in long lines especially during the holiday season. Online shopping offers a retreat from these situations. Another good thing about online shopping is that things are easy to find online. You just type whatever it is your looking for on a search engine and you will get many suggestions of sites on the item. And perhaps the best feature of all is the price reduction offered by the online option. The reason for this is because taxes seem to be lower or nonexistent on some products in some states when shopping online. Online shopping also prevents consumers from walking around with a big wad of money that can be easily lost or stolen. The flaws of online shopping usually come between the reliability of the websites, the risk of identity theft, and the risk of credit card fraud committed by computer hackers. There is also a risk of running into a website that can infect your computer with various kinds of viruses. Reading online reviews about certain websites can sometimes help in this matter. Quality is sometimes an issue with online shopping because you don’t physically see or try out the product before you make the purchase. That is  a huge turn off for most people because research has shown that motor skills are very important when it comes to activities such as shopping and people just plain and simple want to see and test out what they are purchasing. For example, ladies want to test out the new perfumes but cannot do that through the computer. Sometimes there are certain items people like to try out and physically see what it looks like on them, but obviously they can’t do that online. Another disadvantage to online shopping is the fact that you have to wait to receive your item. So, if you are in a rush then you are out of luck. This probably means that grocery shopping online is not a good idea. Method of payment is another risk by itself. Usually credit cards are the preferred method but sometime you can use PayPal. But, it is risky to use credit cards online because you don’t know who is looking at your information. With that being said, it is probably a good idea to make sure you are using a good anti-virus program before going on a shopping spree online. Traditional Shopping: In traditional shopping you simply get in your car, drive to your favorite store (possibly with a friend with you) and buy what you want. It is an opportunity to socialize as well as having the excitement of being in a store with millions of products which you can see and try before you purchase. This method allows you to get the item right now without having to worry about the product being lost in the mail. Also, if you don’t like something or if something doesn’t fit you can just simply take it back to the store and get a refund or your money back instantly rather than waiting for the postal service. Conventional shopping has a certain vibe or electricity to it which is hard to experience from a computer. Traditional shopping sounds great; however it does have its issues. Some of the problems with traditional shopping include gas money spent driving around to different stores looking for what you want. Sometimes what we are looking for might be available in a store in a different state. And that makes it pretty impractical to obtain that item which leaves us to basically wait until it comes to our favorite store. Also, trying to find parking at big department stores and malls can be very troublesome. Some  people simply forget where they parked. Some people accidently lock the car keys in the car, or sometimes we have to deal with traffic jams that cause unnecessary stress. It is just the overall consumption of time and energy that most people find difficult. You will also experience a phenomenon known as shopping rage which is more common during the holidays. People get tired and frustrated during the holidays and let their frustration out on other people when shopping. It is very uncomfortable in those situations especially if you have your kids w ith you at the store while shopping. This is something you won’t have to deal with when you are safe at home on your computer. The online shopping industry is growing more and more and there is good reason to believe that this growth will continue. One major factor to this prediction is that people are in fact saving money online because of the vast availability of items and because of the competition this creates among online stores. Despite its advantages, online shopping is still a relatively new concept for most people and because of this online shopping will fall behind the traditional shopping market, at least for now. It is a personal preference when it comes to choosing the two different shopping methods. Just like anything else they have their pros and they have their cons. Just remember to shop the way you feel comfortable and you will automatically become a smart and knowledgeable shopper. Happy shopping!!!

Lion Capital and Blackstone Essay

Question 1: Why would Lion do a deal with Blackstone? Why would Blackstone do one  with Lion? What does each risk? What can each gain? Lion and Blackstone are joining together to leverage industry expertise and financing power. Lion has a strong understanding of consumer-focused brands and using proprietary deals to turn an existing medium-sized player into a larger busines by using it as a platform for acquisitions. Examples of such deals include Weetabix and Jimmy Choo. Blackstone has the power to bring very large financing into a deal, capable of investing up to $1 billion in a company, while also having an international presence, bringing synergies across borders. However, this partnership also brings in a lagging pace in closing deals and public visibility and scrutiny. Lion typically moves quickly on deals, and already has decided ahead of Blackstone on timing and price. Blackstone, however, still needs to conduct due diligence and have the deal reviewed by the investment committee.  Moreover, Lion’s partnership with Blackstone brings it into the Financial Times’ front page and pressures it further to perform. Question 2: Is Orangina a good deal? It seems that Lion and Blackstone are paying a pretty full price; what angle might the Blackstone-Lion consortium have found to justify it? Yes, Orangina is a good deal, for its brand power, its resilience, its financing-friendly nature, and its operating and distribution network in France and Spain. Orangina has iconic brands that are well known in France and Spain, and it commands a strong presence in its niche without intruding on the soft drink space of brands such as Coca Cola. It can be levered easily, as it is in a defensive sector, has strong cash flows, and with tangible assets that can be claimed. Despite being undermanaged, it continued to perform well in bad times, indicating that it has a working operating infrastructure and does not depend on a personality to guide the business. Moreover, the team has a good understanding and fit with the company. Javier Ferrà ¡n of Lion, a Spanish national who speaks French, is well suited to understand a company with operations concentrated in Spain and France, and is also ideal for his past experience in the soft drinks sector. Question 3: Based on the information provided in the case, how would you value Orangina? We will NOT value the company based on any discount cash flow model, including LBO valuation or APV model, as we are dealing with a private company, whose beta and future capital structure are unfeasible to estimate.  Private companies have no estimable beta, since they are not publicly traded and are illiquid – their value does not move in any direction with respect to the market. There are also no strong barriers to entry in a soft drink market, so terminal growth also can’t be easily estimated. However, we can first attempt a simple Venture Capital valuation model to get a quick ballpark for our valuation. We find that a reasonable equity valuation for a private equity buyer lies between $900 million and $1.9 billion. This implies an equity valuation between 760 million euros and 1.6 billion euros. With plans to place 900 million euros of debt, Orangina can be priced at 1.7 billion euros to 2.5 billion euros. We can assume that the 1.85 billion euro valuation of Blackstone and Lion is quite reasonable. Question 4: What is the best deal approach? The team needs to make a bid that will make them one of the trusted and approved buyer candidates immediately, even with the risk of overpaying. They need to become one of the groups with access to the Orangina management team and their advisors, and begin asking the questions they need answered on the company – such as the implementation of a stable management team in a time of a high management turnover, the ability to grow in the food channel or obtain higher bidding power in the out of food channel, and a turnaround strategy for France. Given that Blackstone and Lion have a special edge that Lion’s team understands the sector, the business, and the geography well, they should be willing to pay up front in the early auctions, so that they can eliminate strategic buyers such as Pepsi, while also discouraging other financial buyers who don’t have the same level of understanding, edge, or angle on  this sector. Once the likelihood of a deal is strong enough, Blackstone and Lion can begin negotiating a definitive merger agreement with prices and terms that are a bit more suitable and fair for it. However, the current priority should be to get into the buy and cut others out as soon as possible.

Analyse how contrast between characters helped the author communicate an important message or idea

Mister Pip written by Lloyd Jones is a novel recounted by the protagonist Matilda. Set in 1990’s Bougainville, we see Matilda begin to question her Mother’s traditional idea’s about life as a civil war rages between the rebels and the Redskins in her homeland. Mr. Watts or â€Å"Pop eye† is given the role teaching the village children, being the only educated, and consequentially, white man left on the island. He begins reading Great Expectations to the children and Matilda finds herself becoming entranced in white civilisation. She gets immersed in the story of the white boy â€Å"Pip† living in London in the 1800’s, very much aware his story is in great contrast to her own. Matilda’s Mother has never been out of Bougainville, she knows little to nothing about the outside world and believes in traditional ideas, holding her ancestry and God dear to her. Through the course of the story we see contrast grow between Matilda and her Mother as their values and interests begin to change and set them apart from each other. We see these differences overcome however when the time comes to stand up for the other, the bond of unconditional love conquering all, the author communicating to us how powerful it can be. In the beginning of the novel we get the impression Matilda has never challenged her Mother’s values – her roots, her culture and the Bible. Matilda knows no other world apart from her own, never having been fully exposed to other cultures and ideas – â€Å"What I am about to tell results, I think, from our ignorance of the outside world†. Matilda becomes familiar with white civilisation when Mr. Watts begins reading the children Great Expectations, learning about the way of life in a culture that greatly differs from her own – â€Å"Mr. Watts had given us kids another piece of the world†. She becomes intrigued by Mr. Watts and immersed in the book, entranced by a white boy in the setting of 1840’s London â€Å"By the time Mr. Watts reached the end of chapter one, I felt like I had spoken to this boy Pip. This boy I couldn’t see to touch but knew by ear. I had found a new friend. † In contrast, Matilda’s Mother Dolores had never had such a positive introduction to white civilisation. The white world took her husband away from her – â€Å"The white men took my Father and her husband away† the white world brought war to her homeland by bringing in the Redskins â€Å"The white men were to blame for the blockade †, the white world took Mr. Watt’s wife, Grace away and gave her back in a state of madness. Dolores cannot see past the bad experiences she had with the white world to see that it could provide Matilda with a better future. The white world to Dolores is a damaging place she doesn’t want her beloved daughter to be part of. She doesn’t let Matilda’s obvious interest in it, as Dolores in contrast never had, stop her from protecting Matilda against it with all she has. She wants Matilda to be safe in the world she knows rather than lose her to a world she is ignorant of – â€Å"She didn’t want me to go deeper into that other world. She didn’t want to lose her Matilda to Victorian England†. Firstly Dolores tries to distract Matilda from the story of Great Expectations and Mr. Watts by trying to get her to learn the names of her ancestors by making Matilda write them out in the sand – â€Å"my mum’s response was to reach for our family history and pass on to me all that she knew. † Her ancestors are a very important part of Dolores’s life. It soon becomes clear they are not important to Matilda whereas Pip, an imaginary, yet very real boy in Matilda’s mind is – â€Å"I felt closer to him [Pip] than the names of those strangers she made me write in the sand† When Matilda writes Pip’s name alongside her ancestors Dolores becomes angry at what Matilda values – â€Å"She gave me a look of pure hate†, the plan to pull Matilda back actually pushes her further away, deepening the contrast between them. Dolores does not give up in a quest to do what is for Matilda’s own good. She continues to try and â€Å"save† her daughter, the power of unconditional love overcoming their even more obviously marked differences. Dolores then tries to impose her faith on Matilda in hope she will begin to value God over Great Expectations to lead her away from the white world. Dolores comes unannounced to Matilda’s class and tries to educate the children on the only thing she knows well: the importance of faith â€Å"she didn’t know anything outside what she knew from the bible† but as Mr. Watts ets further through the novel Pip becomes yet even more important to Matilda. Dolores never stops in trying to steer Matilda away from the white world. The world she knows barely anything about, the world she thinks is evil. Despite their ever-increasing differences Dolores will always continue to protect Matilda from what she believes is bad. We see the power of unconditional love shown again through Matilda and Dolores’s contrast when Matilda di scovers Great Expectations to have been stolen by her Mother. When Dolores hides Great Expectations much strife is caused. The Red Skins visit Matilda’s island, threatening to burn all of their possessions unless they give up â€Å"Pip† who is only a character from a book and cannot be given up. Because the book is not where it is supposed to be â€Å"Pip† cannot be explained. The redskins burn the whole villages’ possessions because Dolores fails to come forward and admit to what she had done in order to retrieve the book. Although Matilda’s Mother could not have expected such consequences to have arisen from what she had done, her aims in the first place were not respectable. Dolores goes too far in trying to lead Matilda away from the white world and hides the book more out of her resentment for Mr. Watts and her hatred of Matilda being interested in things she isn’t herself. After Matilda finds out what her Mother does she feels extremely betrayed considering the act petty and selfish – â€Å"There are no words for the feelings of betrayal I had at that time† but chooses not to give her Mother up. Her unconditional love for her Mother wins out over all other emotions, no matter how strong they are. The contrast between Matilda and Dolores ultimately results in a test of the unconditional love felt between them and the author uses Matilda’s decision to show us how very powerful it can be. As the book goes on and the war between the rebels and the Redskins continues to rage, Mr. Watts comes up with a plan for himself, Matilda and supposedly her Mother to leave the island and escape to the white world – â€Å"There is a boat coming on the night after the full moon†. He tells Matilda he will tell her Mum just before they leave- â€Å"Make no mistake, I intend to speak to Dolores. For now though it is just our secret†. Matilda doesn’t doubt Mr. Watts’s word and she presumes her late notification about the trip is because her Mother might give something away with her insolence towards the white way of life, stopping them from going at all – â€Å"I understood- without any need for Mr Watts to spell it out for me – my mum was a risk with that information†. Matilda begins to get excited and impatient to leave, but angry with Mr. Watt’s for leaving it so late to tell her Mum. She brings it up with him –â€Å"â€Å"have you spoken to my Mum Mr Watts? †Ã¢â‚¬ ¦ thats when I understood, or at least, I thought I did† when it is implied that Mr. Watts may have never been planning on telling Dolores Matilda immediately disregards her longing to go to the outside world, putting the love she has for her Mother first– â€Å"I will not go without my Mum†. She makes it clear that if her Mother wants to stay on the island or if she is not included in the plan, she will not go with Mr. Watts. Despite the fact Matilda wants very different things from her Mother at this point in the novel Matilda expresses automatic unconditional love for her, knowing straight away that the love she has for her is greater than her desire to live in the white world and be different. Matilda again puts the contrast between them aside, and if she can’t be with her Mother while experiencing the white world, she won’t go at all. At the end of the book when the redskins come to their island again Matilda’s Mother pays the ultimate price when she stands up for the memory of Mr. Watts after the redskins kill him. They ask if anyone witnessed his murder, as though daring anyone to say that it had happened. When Matilda’s Mother pays tribute to Mr. Watts and says â€Å"Sir, I saw your men chop up the white man. He is a good man. I am here as God’s witness†. It is a brave, selfless act that she knows will result in dire consequences. She is taken away, Matilda being made to follow soon after. She comes to find her Mother just having been raped – â€Å"When I came around the huts, my Mum was on the ground. A Redskin was on top of her†. The soldiers threaten to do the same to Matilda and Dolores immediately protects her daughter from them pleading â€Å"Please. Have Mercy. See. She is just a girl. She is my only girl. Please. I beg you. Not my darling Matilda†. Regardless of the growing contrast and tension between them Dolores displays the ultimate act of unconditional love, sacrificing herself to stop Matilda getting raped – â€Å"My life. I will give you my life [In return for Matilda not to get raped]†. Dolores puts Matilda’s innocence above her own life, showing she loves her on top of all things no matter how different or interested in the white world she has become. In conclusion we see many situations where the author has used contrast between Matilda and her Mother to communicate the idea of how powerful unconditional love can be. We see both characters put aside their differences to display unquestionable acts of love for the other. The fact that both are able to move on from the other’s contrast to themselves to put their wellbeing first shows that unconditional love between mother and daughter, when it calls for it, is no match for other emotions humans can get caught up with in life.

The origins of modern dance Essay Example | Topics and Well Written Essays - 1000 words

The origins of modern dance - Essay Example Modern dance form allowed for self-expression and allowed the dancer to design ones own steps and sequences (Dance Tutor, 2009). While these dance forms were invented in USA, the dancers were not very well received in USA and they had to travel to Europe where the audience was much more appreciative. Up till 1927, modern dance was regarded more as a form of curiosity and not taken seriously with audiences in US, booing away the dancers. Many in the audience could not accept a female dancer making pelvic thrusts repeatedly. In the great depression, modern dance was found to be ideal to represent the economic troubles that the people faced and gradually more people practiced it. Learning it did not require great expense and one could dance bare feet and wearing street clothes. Gradually, modern dance and its various forms were adapted into movies, musicals, and the classical dance form of ballet faded into the background. Modern dance grew into various sub forms such as Postmodern, Contemporary, Expressionist, Salsa, Reggaeton, Modern Jive, Hip Hop, Street dance and many more (Dance Tutor, 2009). Lester Horton, born in who lived from 1906 till 1953 was one of the founders of American modern dance. He was a skilled choreographer who invented a number of creative and innovative styles of dancing. Lester took to dancing at a young age and combined ballet, native American dance, art and the stage to create a unique form of dancing. He initially danced and participated in a number of dance pageants that were held in different cities and also collaborated with a number of other choreographers and dancers. He danced and partnered with artists such as Michio Ito from Japan and he continued to promote and popularise modern dance among a wide section of the population. In those days, ballet was considered as the accepted dance form and all other dance forms including modern dance were regarded with